Introducing the Universal Data Platform, a collaborative workspace to transform, govern, and activate data. Learn More
Your Mission Control for Data
Define trusted data on top of your data warehouse and sync it to every business team, customer, and SaaS application with Reverse ETL.
Helping business & data teams collaborate at
Better data. Together.
The Universal Data Platform is a collaborative workspace for
business and data teams to build trusted, actionable data.
Census provides an entire spectrum of tools to help everyone transform, govern, and activate standardized datasets anytime, anywhere.
Built for data teams
Easily sync fresh modeled data to any business tool. Spend less time writing custom code and maintaining pipelines.
The fastest and most reliable Reverse ETL connectors, capable of real-time speed
Native integrations with Git, dbt, Looker, and Sigma
Built-in observability and access controls
Loved by marketing teams
Discover data, build audiences, and automate workflows on top of your cloud data warehouse. No code or CSVs needed.
Visual segment builder to create complex marketing audiences and keep them fresh
User-friendly sync setup for every business tool
No-code omnichannel campaigns and dynamic exclusion lists
Integrated into your app
Ship faster and delight your customers by embedding pre-built data integrations into your product or service.
Simple and secure authorization flow to manage user credentials with end-to-end encryption
Multiple deployment models to save engineering time and accelerate product development
Prebuilt pipelines to ingest your customers’ data into your app or export data to your customers’ tools
We bridge the gap between data & business teams
Other tools create data silos. By using Census on top of your existing source of truth, every team gets the data they need at their fingertips.
Why leading enterprises use Census to turn data into action
“Snowflake and Census enable us to integrate our data from multiple different sources into one source of truth, so that we can activate all our data. Census helps us create audiences and segments and even push machine learning outputs into Braze, or ad platforms such as Facebook and Google Ads.”
Matthew Castino
Marketing Measurement Lead
“Census is a big part of how we drive net new business and greatly reduce costs using data. We finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.”
Marc Stone
VP of Data and Growth
“Arming a sales person with usage stats and key personas led to 10x better discovery calls. The system we've built with Census brings the data right to their fingertips so they can focus and spend more time with customers.”
Kyle Parrish
VP of Sales
“Census tells me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With transparency into our data pipelines, it's much easier to go and troubleshoot that data.”
Saurabh Kapadia
Lead Systems Manager
Connect to all your revenue-driving tools
Census is the #1 Data Activation and Reverse ETL platform
“Census is a big part of how we drive net new business and greatly reduce costs using data.”
Marc Stone VP of Data and Growth
Secure by design.
We never store your data. We're committed to end-to-end security and observability to keep you and your data safe.
Health Insurance Portability and Accountability Act
SOC 2 Type II
Request our SOC 2 report →
General Data Protection Regulation
Data Privacy Framework
From your warehouse to all your teams, apps, and customers.
Without code or CSVs.
Take action with data today. Book a demo with one of our experts.