Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Product News
Two Ways to Enrich Directly in the Warehouse
Ellen Perfect
21 February 2025
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Best Practices
Understanding LLM Benchmarks
Ellen Perfect
5 February 2025
How LLMs are evaluated, and how to know which benchmark is most relevant to you.
Product News
Understanding Gemini: Costs and Performance vs GPT and Claude
Ellen Perfect
5 February 2025
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Drowning in Product Data? Here's How We Fixed That with AI
Julie Beynon
3 February 2025
Turn complex product events into insights with Census’s AI reverse-ETL. Empower your team with actionable trends for product-led growth and customer success.
Best Practices
How to build external data sharing pipelines for your customers
Katy Yuan
31 January 2025
Census Embedded is the best way to securely import or export external customer data by providing pre-built SaaS integrations to hundreds of tools.
Best Practices
Data Transformation Challenges in Braze: How Census Can Help
Katy Yuan
31 January 2025
Census helps Braze users clean, enrich, and transform their data so they can immediately start using it for customer engagement.
Best Practices
Supercharge Intercom with Census: AI-Driven Personalization Made Simple
Tyler Mucci
29 January 2025
Use Census to improve segmentation and feed better data into the Fin AI agent from Intercom
Product News
GPT vs Claude: What's The Best AI Model?
Ellen Perfect
27 January 2025
Which models are the most performant and cost effective? Which win at what use cases?
Product News
Product-Led Growth With Claude: Turning User Events into Customer Insights
Julie Beynon
27 January 2025
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Welcome Avenue-sers!
Sean Lynch
23 January 2025
Avenue joins forces with Census, offering seamless migration of syncs and support for existing Avenue customers as part of their acquisition by Clay.