Posts by : Ellen Perfect

Product News
Two Ways to Enrich Directly in the Warehouse
Ellen Perfect
21 February 2025
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Best Practices
Understanding LLM Benchmarks
Ellen Perfect
5 February 2025
How LLMs are evaluated, and how to know which benchmark is most relevant to you.
Product News
Understanding Gemini: Costs and Performance vs GPT and Claude
Ellen Perfect
5 February 2025
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Product News
GPT vs Claude: What's The Best AI Model?
Ellen Perfect
27 January 2025
Which models are the most performant and cost effective? Which win at what use cases?
Is Your Organization Ready to Implement AI? A Practical Guide
Ellen Perfect
19 December 2024
Is your organization ready for AI? Understand the data needs and where to implement first.
Product News
Build a churn prevention campaign for Braze using AI
Ellen Perfect
4 December 2024
Learn how to build a churn prevention campaign in Braze powered by AI
Education
Understanding the Context Window: Cornerstone of Modern AI
Ellen Perfect
17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
Best Practices
The Ops Leader's Guide to Operationalizing AI
Ellen Perfect
16 September 2024
The tools we love, the prompts we use, and the rollout process that works.  
Best Practices
Writing Better prompts for AI tools
Ellen Perfect
5 September 2024
Use AI to create a fully automated sales outbound
Product News
Announcing AI Columns: Clean, Categorize and Enrich in Seconds
Ellen Perfect
21 August 2024
Write AI-powered columns to your warehouse without code