Posts by : Katy Yuan

Best Practices
How the Data Warehouse helps you meet GDPR Compliance
Katy Yuan
4 September 2024
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform
Best Practices
Welcome aboard – How can you accelerate SaaS onboarding?
Katy Yuan
14 August 2024
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Tutorials
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Katy Yuan
2 August 2024
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.
Best Practices
Census: Pioneering the Future of Martech
Katy Yuan
23 July 2024
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Product News
PacSun Adopts Census Embedded in SoundCommerce
Katy Yuan
22 July 2024
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Product News
Census is Snowflake's Marketing Application Partner of the Year 2024
Katy Yuan
4 June 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Product News
Announcing our Metaplane Integration: Understand how silent data bugs impact Reverse ETL Destinations
Katy Yuan
4 January 2024
Metaplane helps Census customers proactively understand when data issues arise.
Product News
The most powerful Warehouse-Native Audience Builder just got better
Katy Yuan
20 September 2023
Census Audience Hub sets the standard for how data & marketing teams collaborate with a single source of truth
Product News
Census is a Leader in Snowflake’s 2023 Modern Marketing Data Stack Report
Katy Yuan
14 September 2023
Census is named a Leader in Customer Data Activation for our ability to enable joint customers to drive hyper-personalized marketing at scale with first-party data activation on top of Snowflake’s Data Cloud.
Best Practices
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
Katy Yuan
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report