Posts by : Katy Yuan

Best Practices
Data Point Costs and API Limits in Braze: How Census Can Help
Katy Yuan
12 December 2024
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
Product News
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census GPT Columns
Katy Yuan
6 December 2024
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Product News
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Katy Yuan
22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Best Practices
How the Data Warehouse helps you meet GDPR Compliance
Katy Yuan
4 September 2024
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform
Best Practices
Welcome aboard – How can you accelerate SaaS onboarding?
Katy Yuan
14 August 2024
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Tutorials
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Katy Yuan
2 August 2024
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.
Best Practices
Census: Pioneering the Future of Martech
Katy Yuan
23 July 2024
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Product News
PacSun Adopts Census Embedded in SoundCommerce
Katy Yuan
22 July 2024
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Product News
Census is Snowflake's Marketing Application Partner of the Year 2024
Katy Yuan
4 June 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Product News
Announcing our Metaplane Integration: Understand how silent data bugs impact Reverse ETL Destinations
Katy Yuan
4 January 2024
Metaplane helps Census customers proactively understand when data issues arise.