Posts by : Katy Yuan

Product News
Activate your Sigma workbooks in every business tool with Census
Katy Yuan
11 September 2023
Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.
Best Practices
The most complete CDP on Snowflake | Census
Katy Yuan
8 May 2023
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Product News
Quick Search: A faster way to navigate your data | Census
Katy Yuan
1 March 2023
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Best Practices
Data Activation Trends Coming True in 2023 | Census
Katy Yuan
28 February 2023
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Product News
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Katy Yuan
15 February 2023
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Interviews
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census
Katy Yuan
13 December 2022
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.
Product News
Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census
Katy Yuan
12 December 2022
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Product News
Announcing Census Entities: Define business entities once to make your most important data available for everyone
Katy Yuan
12 December 2022
With Census Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
Product News
🦃 What’s New in November: Sync Sequences, Prefect partnership, static list sync improvements | Census Sync
Katy Yuan
30 November 2022
Rounding up exciting announcements from November! New Sync Sequences product release, official partnership with Prefect, and static list sync improvements for marketing connectors. Also, our blog on why marketers should care about the data warehouse & an upcoming webinar with Snowplow, AWS, and Prolific.
Product News
Prefect and Census Partnership Announcement | Census
Katy Yuan
2 November 2022
Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.