Posts by : Katy Yuan

Best Practices
Supercharging Braze Campaigns and Optimizing API Costs with Census
Katy Yuan
8 November 2023
Census maximizes the value of Braze by optimizing API costs, activating real-time journeys, and ensuring data security.
Product News
The most powerful Warehouse-Native Audience Builder just got better
Katy Yuan
20 September 2023
Census Audience Hub sets the standard for how data & marketing teams collaborate with a single source of truth
Product News
Census is a Leader in Snowflake’s 2023 Modern Marketing Data Stack Report
Katy Yuan
14 September 2023
Census is named a Leader in Customer Data Activation for our ability to enable joint customers to drive hyper-personalized marketing at scale with first-party data activation on top of Snowflake’s Data Cloud.
Best Practices
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
Katy Yuan
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report
Product News
Activate your Sigma workbooks in every business tool with Census
Katy Yuan
11 September 2023
Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.
Best Practices
The most complete CDP on Snowflake | Census
Katy Yuan
8 May 2023
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
Product News
Quick Search: A faster way to navigate your data | Census
Katy Yuan
1 March 2023
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Best Practices
Data Activation Trends Coming True in 2023 | Census
Katy Yuan
28 February 2023
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Product News
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Katy Yuan
15 February 2023
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Interviews
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census
Katy Yuan
13 December 2022
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.