Don’t Let Your CDP's Data Model Be Your Downfall | Census
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.
Customer 360 myths | Census
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
6 CDP Identity Resolution Mistakes (And How to Stay Clear)
Here's how to sidestep the 6 most common pitfalls in identity resolution. #1: Disregard for data privacy #2: Ignoring offline data #3: Inadequate data management and more.
CDPs vs. data lakes: Decoding your data infrastructure | Census
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
What is a Customer 360? | Census
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
CDP vs data warehouse: There's no debate; warehouses win | Census
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Get the most out of Data + AI Summit 2023: Our top picks for sessions and parties | Census
We've curated a list of the must-attend sessions and parties at the upcoming Databricks Data + AI Summit 2023. Get the inside scoop on exclusive networking events to make the most of your experience!
Highlights from Reuters’s 2023 Strategic Marketing Conference | Census
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.