Posts by : Roslyn Coutinho

Interviews
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Roslyn Coutinho
14 February 2023
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
Best Practices
Why your CDP will fail you for event collection | Census
Roslyn Coutinho
8 February 2023
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Interviews
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Roslyn Coutinho
5 January 2023
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
Interviews
How Michael Tappel at Clockwise drives product-led Growth by syncing data to HubSpot | Census
Roslyn Coutinho
15 December 2022
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
Interviews
How Prolific’s own Jim Lumsden supercharged their sales team with product usage data | Census
Roslyn Coutinho
12 December 2022
Online marketplace, Prolific, helps launch studies to thousands of trusted participants in minutes. Their own data lead, Jim Lumsden, joined us to talk about his journey leading up to Prolific and how he drove impact with the young sales team.
Interviews
How Hugo used data to increase conversions with personalized emails | Census
Roslyn Coutinho
5 August 2022
Hugo, a meeting productivity hub, helps businesses to prepare for meetings, take notes, and simplify meeting workflows for entire teams. Darren Chait, their COO & co-founder, joined us to chat about how he used their data to personalize emails and drive conversions.
Product News
Census Sync: What's new in November
Roslyn Coutinho
22 November 2021
This month in Census sync: A spread of new connectors that will rival your Thanksgiving feast. Check out everything new in November. 🦃