Apache Iceberg 101: The Table Format Reshaping Data Lakes
Learn why Apache Iceberg separation of storage and compute is revolutionizing data architecture.
Using SQL to create segments based on geo locations
Census Audience Hub is built from the ground up to run on your data warehouse, so you can directly write SQL to create segments in addition to using the UI
Introducing the Universal Data Platform
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations
The ability to embed Census's best-in-class Reverse ETL sync UI into any application helps companies share data with external customers and rapidly ship & maintain integrations
Keeping Data Private with the Composable CDP
Composing a CDP on your data warehouse benefits from richer privacy, security, and governance controls
Sync data 100x faster on Snowflake with Census Live Syncs
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL
Architecting Multi-tenant Data Integrations with Census Embedded
Maintaining data isolation is critical in building multi-tenant applications. Use Census Embedded and your Data Warehouse to build multi-tenant integrations.
NoSQL isn't dead, but it left a lasting legacy | Census
Once upon a time, NoSQL databases like MongoDB took the tech world by storm. Fast forward to today, and the hype surrounding NoSQL has leveled off. So... what did they leave in their place?
Entity API: Real-time personalization in all your apps | Census
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.
Building the best reverse ETL: Census year in review
2021 was a big year for data and reverse ETL. Here's a look back at some of our favorite product releases of the year.