Census Computed Columns: Last Mile Data Transformation Made Simple
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Transforming data Before Syncing with Census Datasets
Transform and activate your data seamlessly with Census Datasets. Learn how to create, segment, and sync audiences across multiple platforms effortlessly.
Census Datasets: The first step toward collaborative data transformation
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management
What is Master Data Management: Successes, Strategies, and the impact of AI
Learn what is Master Data Management and how it improves data quality, contribute to your AI Strategy and learn from success stories.
What is Data Activation? | Census
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
Marketing attribution: The challenges of current software solutions | Census
Marketing attribution is a beautiful thing. But when current software solutions are lacking, where do you turn? Here's how to leverage SQL to optimize your marketing strategy and drive success.
BigQuery pricing changes: What does it mean for you? | Census
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
Future Proof Your Data Stack with the Composable CDP | Census
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Marketing teams: You don't need a CDP. The future is the data warehouse. | Census
Five years ago, CDPs seemed like the best solution for marketing teams to collect customer data. Now, data-forward companies are shifting toward an alternative: Activating their data warehouse.