Build hyper-targeted segments and personalized emails with the Braze connector | Census
We've officially partnered with Braze + have a brand new Braze Connector! 🎉 You can now send data from your warehouse to Braze with Census.
Data trends to be aware of
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Front connector: A customer profile backed by your warehouse | Census
Today, we've officially launched our Front Connector. It's now available directly in your Front application!
How lean e-commerce data teams prove their value | Census
The value of a data team is to make the company data-driven because data makes sure people are empowered to make the right decisions. That's exactly why data is a "people problem."
Data industry facts according to Jamie Quint | Census
During the conversation about what’s possible, there is a clear gap in the ideal analytics stack. It simply hasn’t been filled yet -- and a new responsibility placed on data teams that are still being defined.
Introduction to Marketing Attribution Modeling (with Examples) | Census
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
The ideal analytics stack for founders | Census
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
Fivetran partnership: Completing the OA loop | Census
From day one, we’ve been working with Fivetran. That's why we couldn’t be happier to have an official partnership with them. 🎉
How to get C-level buy-in on your data team | Census
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.
Why dbt is disrupting ETL & ELT | Census
Have you started using dbt? If not, here's the TLDR: It's a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started