Posts by : Sylvain Giuliani

Best Practices
Turning event data into actionable data | Census
Sylvain Giuliani
29 January 2021
Sure, you may have been tracking event data for some time now, but what should you do with that data besides creating pretty timelines and some basic automation? It's time to transform that data and put it to work
Tutorials
Your guide to revenue cohort analysis | Census
Sylvain Giuliani
19 January 2021
Gather insights pertaining to customer churn, lifetime value, product engagement, stickiness, and more with cohort analysis in SQL.
Best Practices
Why you should choose Snowflake over Redshift | Census
Sylvain Giuliani
11 January 2021
In the market to buy a Cloud warehouse? Look no further than Snowflake. Of course, there are other options, but here's the secret: Snowflake is currently the best. Here's why.
Best Practices
CDP or Data Warehouse? The best CDP is already in your DW | Census
Sylvain Giuliani
5 January 2021
Looking for a CDP? You probably have one that you're not using just wasting away in your data warehouse. Save yourself the money (and headache) by re-using your data warehouse.
Best Practices
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Sylvain Giuliani
22 October 2020
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
Best Practices
Hub-and-spoke vs point-to-point: Which is the best?
Sylvain Giuliani
29 September 2020
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Product News
Using Census to turbocharge Hubspot with your data | Census
Sylvain Giuliani
22 September 2020
Yes, the rumors are true: We have a Hubspot connector! Sync your product data to send personalized emails and create better lists in Hubspot.
Best Practices
Analytics engineers own the Modern Data Stack | Census
Sylvain Giuliani
1 September 2020
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
Product News
Census + Intercom for More Personalized Customer Relationships | Census
Sylvain Giuliani
4 August 2020
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
Tutorials
How to add sparklines to Salesforce using the Process Builder
Sylvain Giuliani
6 July 2020
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.