We’re thrilled to announce that Census has acquired Fulcrum, an AI-first growth platform for business teams. This strategic acquisition represents our commitment to our mission to build a trusted data layer for data and business teams to collaborate.
AI-driven insights, operations, and agents are the future of how enterprises operate efficiently and impact business growth. Fulcrum and Census will create a foundation for an AI-driven data collaboration between data and business teams.
By bringing data teams and business teams together into the same platform, we break down data silos and empower every organization to take action on trusted data.
About Fulcrum
Fulcrum is an AI-led data modeling and customer segmentation platform designed to help SaaS revenue teams boost net revenue retention. By automating customer segmentation and creating omnichannel personalized campaigns based on data models like customer health scores, Fulcrum empowers teams to deliver targeted, data-driven growth strategies that drive product usage and revenue.
Fulcrum was founded by AJ Jindal in November 2022, with Sharad Bhadouria joining later as co-founder and CTO.
How Fulcrum helps us double down on our vision
At Census, our mission has always been to deliver trusted data to every business team, customer, and application.
By acquiring Fulcrum, we’re doubling down on our capabilities to provide an even more robust and comprehensive personalization platform for data and business teams. Fulcrum’s expertise in AI-based data modeling and customer segmentation perfectly complements our existing platform, allowing us to offer a more unified and powerful solution to our customers.
What's next
In addition to our leading solutions for real-time Reverse ETL and data activation, we’ll be integrating Fulcrum’s technology into the Census platform to improve these key collaboration areas:
- No-code tooling: We’re building the tools business teams need to view and transform their data warehouse in a user-friendly environment that doesn’t require technical knowledge. Through no-code Computed Columns like rollups and GPT tools, Census frees business users from technical dependencies and request queues, enabling them to democratize data faster than ever before.
- Powerful modeling capabilities: The warehouse and data lake remain key sources of truth, but last-mile data transformations and record cleanup are still inaccessible to business teams. Fulcrum’s data ingestion and templated modeling capabilities paired with Census’s entity resolution, enrichment tools, and SaaS ingest capabilities help companies create golden records.
- Trust and governance features: Data teams need to carefully curate the list of users who can make changes to master records, and troubleshoot or roll back changes if necessary. All of our features are built on a foundation of precise access controls, observability features, and version controls to help data teams provide data securely and confidently.
- AI-first Personalization: Marketing teams often face challenges in identifying customer segments and crafting personalized messaging to maximize revenue growth. They rely on historical data for customer segmentation. However, in the AI era, advanced technology can analyze customer data comprehensively and automatically identify segments that drive revenue expansion, reduce churn risk, and encourage repeat purchases. Census and Fulcrum will leverage proprietary AI models to automate customer segmentation and deliver personalized user experiences.
Our acquisition of Fulcrum is vital to achieving our vision of a trusted data virtualization layer. We’re looking forward to building on Fulcrum’s expertise in AI-first growth solutions for data and business teams. We strongly believe that Census’s collaborative toolkits for data transformation, activation, and governance will bring tremendous value to our customers and the broader data community.
Looking forward
We’re excited about the opportunities this acquisition brings and look forward to a future where Census sets new standards for data management and collaboration. We thank our customers and partners for their continued support and trust in Census. Stay tuned for more updates as we embark on this exciting new chapter!
Request a demo to see how Census bridges the gap between data and business teams with code and no-code capabilities for data activation and modeling on top of your warehouse.