We're thrilled to share that Snowflake has named Census a Leader in the Customer Data Platforms Category in their third annual Modern Marketing Data Stack awards! You can read the full report here on Snowflake's website.
To see Census in action, check out the Snowflake Solutions Center for a guide to triggering real-time notifications using Dynamic Tables and Census Live Syncs.
Earlier this year, Census was named Snowflake’s Partner of the Year 2024 for our unique innovations in real-time data syncing and mutual customer success. Over the past 12 months, over 130 joint customers such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, SKIMS, Notion, and ClickUp have doubled their usage of Census.
Snowflake identifies Census as a Key Leader in Customer Data Platforms
To create the Modern Marketing Data Stack report, Snowflake analyzed usage patterns from their 9,800 customers to identify the top technologies, tools, and platforms used by Snowflake customers to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides. Census emerged as a leader in Customer Data Platforms with joint customers leveraging their technologies to enable real-time personalized marketing at scale.”
— Denise Persson, Chief Marketing Officer at Snowflake
Census was highlighted as a Key Leader in the Customer Data Platforms category for enabling real-time personalized marketing using no-code tools for data activation and transformation. Census helps marketing teams reduce customer acquisition costs, personalize messages for customers at scale, and centralize audience management with a marketer-friendly UI for segmentation and data cleaning.
Snowflake + Census: Empowering business teams to access trusted, governed data
Leading enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates.
Canva, the most popular design platform in the world, built a Composable CDP using Snowflake and Census to harness 200 terabytes of first-party data in Snowflake. They achieved results including:
- Personalizing customer journeys at scale to over 170 million monthly users
- Increasing email open rates by 33%
- Saving $200k on engineering costs
- Reducing personalization turnaround time by over 50x, from 3 days to 1 hour, with Snowflake Dynamic Tables and Census Live Syncs
ClickUp, a project management platform that serves 8 million users, cut Customer Acquisition Costs by a jaw-dropping 50% in 6 months. ClickUp uses Snowflake, dbt, and Census in their Composable CDP to sync a predictive LTV model that optimizes ad targeting in Google and Facebook. To enable non-technical marketing users, ClickUp also uses Census Audience Hub to manages audience in one central place — on top of Snowflake. They can model complex data relationships between users, workspaces, and companies, then make those available to everyone in a no-code interface.
“Census is a big part of how we drive net new business and greatly reduce costs using data. Often you’ll have a multifaceted campaign that needs to target the same users across many different touchpoints. What we’ve been able to do in Census is finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.”
— Marc Stone, VP of Data and Growth
Zip, a fintech platform that helps millions of consumers access flexible payment options, leverages Census Audience Hub on top of Snowflake to enable their Growth Marketing team to segment audiences with all their data and deliver unified experiences through Braze and in-app messaging.
What’s Next?
At Census, we're committed to helping data-driven marketing teams launch faster, create more intelligent campaigns, and decrease customer acquisition costs with unique understanding of their customers' needs. Our Universal Data Platform (UDP) is the first to unite data transformation, activation, and governance in one collaborative workspace on Snowflake’s AI Data Cloud.
Bad data can have dangerous consequences. We believe that marketers need the power to define, clean, and standardize their data with a set of user-friendly tools in order to truly leverage their first-party data. The UDP helps business teams deduplicate and enrich data, align on data definitions, and activate in a fully governed environment.
To learn more about how modern marketing teams use Census to unify and activate their data from Snowflake, get in touch with our team or start a free trial today.
You can also start a free trial through Snowflake Partner Connect with just a few clicks. ❄️