đź”— New Connectors
- Jira (engineering task management)
- Apollo (sales automation platform)
- Ortto (customer data platform)
- Zoho (CRM)
- Google Cloud Datastore – reach out if you want to try this!
See enhancements to HubSpot, Netsuite, Salesforce, Shopify, Userflow, and Zendesk in the changelog.
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đź’ˇ Get inspired with Reverse ETL use cases!
Our Head of Sales said, “If we don’t have this data, we’re not going to have a Sales team."
- Jim Lumsden, Data Team Lead, Prolific
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SALES
How Prolific supercharged its new Sales team with data in Hubspot
Prolific’s newly-minted Sales team was eager for data on their customers and prospects, so they turned to Census. After a simple implementation, their salespeople now have important context for every sales interaction — without ever leaving Hubspot.
How Leaflink updated data at scale in Salesforce
Before finding Census, Leaflink’s data was stuck in their warehouse and BI tool. Just getting basic data into Salesforce required them to manually upload reports. Adding Census to the data stack was a “force multiplier.” Now, their salespeople have access to data like customer lifecycle metrics right in their tool of choice — Salesforce.
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PRODUCT
How Weights & Biases enriched user and team product analytics in Mixpanel
Weights & Biases was already leveraging Mixpanel for product analytics, but with Census they’ve been able to enrich and map the relationships between users, teams and organizations using existing data models – all without waiting on software engineering.
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MARKETING
How Hugo got 3x higher conversion rates with more personalized email campaigns
Hugo had had analytics data coming through to Customer.io through Segment. Now, with Census pushing data to Customer.io and other tools, Hugo provides personalization for each user, a change that’s boosted conversion rates by 300-400%.
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Summer Community Days
Summer Community Days (our first data practitioner conference) just wrapped up today. We had over 30 speakers, 1700 registrants, 250 registrations for 5 happy hours, and 2 whole days of data learning!
Also, we loved seeing data folks at our in-person meetups in SF, LA, NYC, Denver, and Chicago 🙌
Content from SCD will be available next week. Stay tuned!
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Questions, concerns, feedback?
Join us on Slack in the OA Club or reach out through email. We’d love to hear from you!
P.S. We’re hiring! Join us 🥳