Census Embedded has empowered SaaS platforms to provide native data integration capabilities to their customers, helping companies like Metronome, Orb, and S&P Global save months of development time while giving their users powerful data syncing functionality.
Today's SaaS platforms need to do more than just store customer data - they need to empower their customers to activate it. While Census's Embedded Components already enable platforms to provide data syncing capabilities to their users, customers increasingly expect to build and activate targeted audiences as part of their workflow.
That's why we're introducing the Embedded Segment Builder, which allows any Census customer to add sophisticated audience creation and activation capabilities directly into their application. Your platform users can now build complex segments using an intuitive, visual interface and instantly activate them across 200+ integrations - all without leaving your platform.
Why we built the Embedded Segment Builder
Modern platforms need to give their customers the ability to create and target specific audience segments across their tech stack. Building this capability in-house requires solving complex challenges:
- Creating an intuitive interface that handles complex segment logic
- Managing segment computations and real-time previews at scale
- Maintaining integrations with hundreds of tools and platforms
- Ensuring consistent segment definitions across systems
We've spent years perfecting our segment builder to handle these challenges. Now, just like our sync creation UI, you can embed this powerful capability directly in your platform.
How the Embedded Segment Builder works
The Embedded Segment Builder is designed for flexibility and power. Your customers can:
- Connect to any data source to build segments: Whether the data to be segmented lives in a data warehouse, lake, or any other source, your customers can use it to build sophisticated audiences. Our visual interface makes it easy to combine multiple data points into powerful segments.
- Create segments with real-time feedback: As your customers build segments, they'll see real-time size estimates and previews of their audience. This immediate feedback helps them refine their targeting with confidence.
- Activate segments anywhere: Once a segment is built, it can be activated to any of Census's 200+ integrations. Send audiences to advertising tools, marketing platforms, or any other system in your customers' tech stack.
Implementation is simple - like our other embedded components, you can add the segment builder to your application in 1-2 days. We handle all the complexity of computation, previews, and data syncing.
Get Started
As part of our mission to make data activation automated and reliable, we're proud to help platforms give their customers powerful audience building capabilities.
We can't wait to see what you build with Census.
Ready to get started? Sign up for a free onboarding here. 🎉