Earlier this week, we announced the availability of Census Store, an iceberg storage solution that allows users to store data within Census. Building on that capability, today we're launching SaaS datasets, our solution for ingesting data directly from SaaS sources.
Breaking Down Data Silos
For many of our customers, valuable data gets trapped in SaaS applications, creating disconnected experiences and limiting your team's ability to drive meaningful engagement. Census SaaS Datasets solves this challenge by allowing you to connect directly to your SaaS tools, build unified datasets, and sync enhanced information back where it's needed.
We're launching first with two critical data sources — Salesforce and HubSpot — with more integrations coming soon.
Covering the Last Mile Efficiently
There data warehouse plays an important role as a central source of truth for many companies. But sometimes, teams need to make lightweight changes quickly. With SaaS ingest, we can bring any data into Census, make last mile updates, and sync it back out to our SaaS apps in minutes, without waiting for a data team ticket.
Bypass formula field workarounds, enrich data in Salesforce, and calculate fit scores for segmentation --all without taking the time or money to route data through the warehouse.
No Data Warehouse? No Problem.
One of the most exciting aspects of SaaS Datasets is that you don't need a data warehouse to get started. Your data is securely stored in Census Store, our Iceberg-based storage system that comes included with your Census workspace. This means teams without dedicated data engineering resources can now leverage the power of data activation without the complexity and cost of maintaining a data warehouse.
The Power of Complete Data Activation
SaaS Datasets is a part of our broader commitment to making syncing quality data faster and easier for any company. And when combined with our broader suite of transformation tools, SaaS datasets allow users to bring data into Census, add critical columns, and sync it back to any destination for activation.
- AI Columns: Enrich your data with AI-generated insights
- Enrichments: Enhance your data with information from any API endpoint
- Computed Columns: Format and calculate new values to make your data more useful
Together, these features create a complete ecosystem for bringing in data, transforming it, and activating it across your tech stack.
Real-World Use Cases
Share: Connect Your Entire Ecosystem
Census can now take data from any of your SaaS tools and send it to any other application in your stack. This means complete data connectivity across your entire ecosystem without complex integration projects.
Enrich: Power Up Your CRM Data
Imagine bringing in your Salesforce account data, using AI Columns to generate valuable insights like fit scores, engagement summaries, and churn predictions, then syncing this enhanced data back to Salesforce to populate custom fields in your account records. All without writing a single line of code.
Segment: Target with Precision
With HubSpot data flowing directly into Census, you can add enrichment criteria, create precise segments based on this enhanced information, and port these segments back to HubSpot to power targeted campaigns. The result? More relevant messaging and higher conversion rates.