Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Customer 360 myths | Census
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
Census and Snowpark for Python: Predictive Modeling in Data Activation
Snowpark and Census enable data teams to run advanced Python models effortlessly on Snowflake and unlock new AI/ML capabilities for Reverse ETL.
6 CDP Identity Resolution Mistakes (And How to Stay Clear)
Here's how to sidestep the 6 most common pitfalls in identity resolution. #1: Disregard for data privacy #2: Ignoring offline data #3: Inadequate data management and more.
Census and MotherDuck: Birds of a Feather | Census
Discover how Census and MotherDuck team up to streamline data syncing to over 200 business tools. Learn how to connect the two services today!
What is Data Activation? | Census
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
CDPs vs. data lakes: Decoding your data infrastructure | Census
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
What is a Customer 360? | Census
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
S&P Global and Census partner to activate Marketplace Intelligence Data
Enterprises using S&P Global Marketplace Intelligence and Snowflake can unlock insights, drive business growth, and personalize marketing efforts via Census. Access 200+ third-party datasets with ease.