Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
CDP vs data warehouse: There's no debate; warehouses win | Census
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Get the most out of Data + AI Summit 2023: Our top picks for sessions and parties | Census
We've curated a list of the must-attend sessions and parties at the upcoming Databricks Data + AI Summit 2023. Get the inside scoop on exclusive networking events to make the most of your experience!
GitLink: Version Control for Census
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.
Parties and sessions you don't want to miss at Snowflake Summit 2023
Wondering which Snowflake Summit sessions and parties you absolutely must attend? Here are the most innovative sessions to learn from & best parties to unwind at this year.
Introducing dbt_census_utils: The first dbt macros for data activation | Census
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Announcing Census on Snowflake Partner Connect | Census
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
Highlights from Reuters’s 2023 Strategic Marketing Conference | Census
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.
How to find the true ROI of the modern data stack | Census
The modern data stack is increasingly seen as a must-have, but how do you convince stakeholders it's worth the investment? Learn how from experts at Google, Montreal Analytics, and Census.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
Marketing attribution: The challenges of current software solutions | Census
Marketing attribution is a beautiful thing. But when current software solutions are lacking, where do you turn? Here's how to leverage SQL to optimize your marketing strategy and drive success.