Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Best Practices
How ClickUp cut CAC by 50% with first-party data | Census
Jeff Sloan
22 August 2023
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.
Best Practices
3 reasons marketers need to care about first-party data | Census
Satya Gadepalli
21 August 2023
The future of marketing is first-party data & promises to deliver better customer experiences, more precise targeting & better campaign ROI.
Product News
Introducing Census on Databricks Partner Connect | Census
John Bourous
15 August 2023
Discover how Census on Databricks Partner Connect streamlines activation use cases on the data lakehouse and can drive revenue for your business.
7 ways to hone your body (and mind) at HubSpot INBOUND 2023 | Census
Satya Gadepalli
11 August 2023
Get fit and energize your mind at HubSpot INBOUND 2023 in Boston. Discover 7 ways to hone your body and explore the city's athletic culture.
Events
8 Must Eat & Drink Spots Near HubSpot INBOUND 2023 | Census
Satya Gadepalli
8 August 2023
Discover the best spots to eat and drink near HubSpot's INBOUND 2023. From seafood to Italian classics, find your new favorites in Boston's Seaport District.
Best Practices
The Modern Data Stack for Retail and E-commerce | Census
John Bourous
3 August 2023
Discover how the Modern Data Stack and Hiflylabs empowers retailers to conquer data challenge and boost operational efficiency.
Best Practices
Don’t Let Your CDP's Data Model Be Your Downfall | Census
Nicole Mitich
29 June 2023
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.
Best Practices
Customer 360 myths | Census
Nicole Mitich
28 June 2023
Believe it or not, you may be thinking about a Customer 360 wrong. So, we're debunking common myths about its complexity and resource demands. Here's the truth about the elusive Customer 360.
Product News
Census and Snowpark for Python: Predictive Modeling in Data Activation
John Bourous
27 June 2023
Snowpark and Census enable data teams to run advanced Python models effortlessly on Snowflake and unlock new AI/ML capabilities for Reverse ETL.
Best Practices
6 CDP Identity Resolution Mistakes (And How to Stay Clear)
Nicole Mitich
22 June 2023
Here's how to sidestep the 6 most common pitfalls in identity resolution. #1: Disregard for data privacy #2: Ignoring offline data #3: Inadequate data management and more.