Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
The most complete CDP on Snowflake | Census
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
The top sessions you don’t want to miss at Tableau Conference 2023 | Census
Wondering what sessions you absolutely must attend at Tableau Conference 2023? From keynotes to workshops and fireside chats, these are the best picks for every data enthusiast.
OA Book Club round-up: Initiating change (the easier way) | Census
We're back with another OA Book Club round-up! If you missed the last book club discussion and AMA live, here's everything you need to know (and more).
Individual Contributor vs Manager: Which is the Right Path for You?
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
NoSQL isn't dead, but it left a lasting legacy | Census
Once upon a time, NoSQL databases like MongoDB took the tech world by storm. Fast forward to today, and the hype surrounding NoSQL has leveled off. So... what did they leave in their place?
OA Book Club round up: A data person by any other name… and other data team management lessons | Census
We're back with another OA Book Club round up! Here's a recap of the first half of our newly selected book, Data Teams: A Unified Management Model for Successful Data-Focused Teams.
Why good data activation needs good data modeling | Census
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
5 audiences every B2B marketer needs to be targeting | Census
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.
What to consider when bringing in data consultants
Not sure what levers to pull to optimize your data analytics and grow your business? Unlock your data potential with these expert tips on hiring a consultant.
BigQuery pricing changes: What does it mean for you? | Census
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.