Featured Posts
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Census and MotherDuck: Birds of a Feather | Census
Discover how Census and MotherDuck team up to streamline data syncing to over 200 business tools. Learn how to connect the two services today!
What is Data Activation? | Census
The push for digital personalization is more than a luxury – it's a necessity. Discover how warehouse-native data activation is driving strategic growth.
CDPs vs. data lakes: Decoding your data infrastructure | Census
Why use a CDP when you could build one on top of your existing data lake? All you need is a Data Activation platform powered by Reverse ETL.
Reverse ETL vs. CDP for customer data management
Looking for a deep-dive comparison between CDPs and Reverse ETL tools for customer data management? Here's why Reverse ETL outshines the CDP at every step.
What is a Customer 360? | Census
Explore the entirety of the elusive Customer 360: What it is, its role in business, how to create one, and how you can leverage it to drive better outcomes (featuring real-world examples).
Why do you need a Customer 360? | Census
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
S&P Global and Census partner to activate Marketplace Intelligence Data
Enterprises using S&P Global Marketplace Intelligence and Snowflake can unlock insights, drive business growth, and personalize marketing efforts via Census. Access 200+ third-party datasets with ease.
CDP vs data warehouse: There's no debate; warehouses win | Census
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Get the most out of Data + AI Summit 2023: Our top picks for sessions and parties | Census
We've curated a list of the must-attend sessions and parties at the upcoming Databricks Data + AI Summit 2023. Get the inside scoop on exclusive networking events to make the most of your experience!
GitLink: Version Control for Census
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.