Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Announcing The OA Club Community Data Champions
Meet the 10 data experts kicking off Census's Operational Analytics Club Data Champions Program in 2023.
How Canva activates its data warehouse for better customer insights | Census
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
Entity API: Real-time personalization in all your apps | Census
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.
CDPs and the Broken Promise of the Customer 360 | Census
By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Alerting where it matters – Our integration with Datadog | Census
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data
With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.
Quick Search: A faster way to navigate your data | Census
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Data Activation Trends Coming True in 2023 | Census
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.