Featured Posts
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
GitLink: Version Control for Census
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.
Parties and sessions you don't want to miss at Snowflake Summit 2023
Wondering which Snowflake Summit sessions and parties you absolutely must attend? Here are the most innovative sessions to learn from & best parties to unwind at this year.
Introducing dbt_census_utils: The first dbt macros for data activation | Census
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Announcing Census on Snowflake Partner Connect | Census
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
Highlights from Reuters’s 2023 Strategic Marketing Conference | Census
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.
How to find the true ROI of the modern data stack | Census
The modern data stack is increasingly seen as a must-have, but how do you convince stakeholders it's worth the investment? Learn how from experts at Google, Montreal Analytics, and Census.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
Marketing attribution: The challenges of current software solutions | Census
Marketing attribution is a beautiful thing. But when current software solutions are lacking, where do you turn? Here's how to leverage SQL to optimize your marketing strategy and drive success.
The most complete CDP on Snowflake | Census
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
The top sessions you don’t want to miss at Tableau Conference 2023 | Census
Wondering what sessions you absolutely must attend at Tableau Conference 2023? From keynotes to workshops and fireside chats, these are the best picks for every data enthusiast.