Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Best Practices
Why do you need a Customer 360? | Census
Nicole Mitich
7 June 2023
Are you capitalizing on the potential of your existing customer data with a Customer 360? Discover how it facilitates targeted marketing, churn prevention, quicker issue resolution, and more.
Product News
S&P Global and Census partner to activate Marketplace Intelligence Data
John Bourous
6 June 2023
Enterprises using S&P Global Marketplace Intelligence and Snowflake can unlock insights, drive business growth, and personalize marketing efforts via Census. Access 200+ third-party datasets with ease.
Best Practices
CDP vs data warehouse: There's no debate; warehouses win | Census
Nicole Mitich
5 June 2023
Why use a CDP when you could build one out of your data warehouse? All you need is a Data Activation platform powered by reverse ETL.
Events
Get the most out of Data + AI Summit 2023: Our top picks for sessions and parties | Census
Nicole Mitich
1 June 2023
We've curated a list of the must-attend sessions and parties at the upcoming Databricks Data + AI Summit 2023. Get the inside scoop on exclusive networking events to make the most of your experience!
Product News
GitLink: Version Control for Census
Jeff Sloan
31 May 2023
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.
Events
Parties and sessions you don't want to miss at Snowflake Summit 2023
Allie Beazell
24 May 2023
Wondering which Snowflake Summit sessions and parties you absolutely must attend? Here are the most innovative sessions to learn from & best parties to unwind at this year.
Product News
Introducing dbt_census_utils: The first dbt macros for data activation | Census
Jeff Sloan
23 May 2023
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Product News
Announcing Census on Snowflake Partner Connect | Census
John Bourous
18 May 2023
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
Events
Highlights from Reuters’s 2023 Strategic Marketing Conference | Census
Nicole Mitich
17 May 2023
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.
Events
How to find the true ROI of the modern data stack | Census
Nicole Mitich
11 May 2023
The modern data stack is increasingly seen as a must-have, but how do you convince stakeholders it's worth the investment? Learn how from experts at Google, Montreal Analytics, and Census.