Featured Posts

CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Events
OA Book Club round-up: Initiating change (the easier way) | Census
Zachary Pollatsek
3 May 2023
We're back with another OA Book Club round-up! If you missed the last book club discussion and AMA live, here's everything you need to know (and more).
Best Practices
Individual Contributor vs Manager: Which is the Right Path for You?
Madison Schott
26 April 2023
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
Engineering
NoSQL isn't dead, but it left a lasting legacy | Census
Sean Lynch
19 April 2023
Once upon a time, NoSQL databases like MongoDB took the tech world by storm. Fast forward to today, and the hype surrounding NoSQL has leveled off. So... what did they leave in their place?
Events
OA Book Club round up: A data person by any other name… and other data team management lessons | Census
Zachary Pollatsek
14 April 2023
We're back with another OA Book Club round up! Here's a recap of the first half of our newly selected book, Data Teams: A Unified Management Model for Successful Data-Focused Teams.
Best Practices
Why good data activation needs good data modeling | Census
Alex Hauer
13 April 2023
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
Best Practices
5 audiences every B2B marketer needs to be targeting | Census
Satya Gadepalli
5 April 2023
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.
Product News
BigQuery pricing changes: What does it mean for you? | Census
Sylvain Giuliani
31 March 2023
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.
Interviews
Announcing The OA Club Community Data Champions
Allie Beazell
16 March 2023
Meet the 10 data experts kicking off Census's Operational Analytics Club Data Champions Program in 2023.
Best Practices
How Canva activates its data warehouse for better customer insights | Census
Nicole Mitich
16 March 2023
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
Product News
Entity API: Real-time personalization in all your apps | Census
Sean Lynch
15 March 2023
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.