Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
Marketing attribution: The challenges of current software solutions | Census
Marketing attribution is a beautiful thing. But when current software solutions are lacking, where do you turn? Here's how to leverage SQL to optimize your marketing strategy and drive success.
The most complete CDP on Snowflake | Census
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
The top sessions you don’t want to miss at Tableau Conference 2023 | Census
Wondering what sessions you absolutely must attend at Tableau Conference 2023? From keynotes to workshops and fireside chats, these are the best picks for every data enthusiast.
OA Book Club round-up: Initiating change (the easier way) | Census
We're back with another OA Book Club round-up! If you missed the last book club discussion and AMA live, here's everything you need to know (and more).
Individual Contributor vs Manager: Which is the Right Path for You?
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
NoSQL isn't dead, but it left a lasting legacy | Census
Once upon a time, NoSQL databases like MongoDB took the tech world by storm. Fast forward to today, and the hype surrounding NoSQL has leveled off. So... what did they leave in their place?
OA Book Club round up: A data person by any other name… and other data team management lessons | Census
We're back with another OA Book Club round up! Here's a recap of the first half of our newly selected book, Data Teams: A Unified Management Model for Successful Data-Focused Teams.
Why good data activation needs good data modeling | Census
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
5 audiences every B2B marketer needs to be targeting | Census
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.