Featured Posts
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data

Get quality data faster by connecting any SaaS app to your modeling and enrichment tools

12 March 2025
Why we chose Iceberg as the foundation for Census Store

Why Iceberg makes object storage work, and how we're making Census more efficient with Census store

11 March 2025
OA Book Club round-up: Initiating change (the easier way) | Census

3 May 2023
We're back with another OA Book Club round-up! If you missed the last book club discussion and AMA live, here's everything you need to know (and more).
Individual Contributor vs Manager: Which is the Right Path for You?

26 April 2023
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.
NoSQL isn't dead, but it left a lasting legacy | Census

19 April 2023
Once upon a time, NoSQL databases like MongoDB took the tech world by storm. Fast forward to today, and the hype surrounding NoSQL has leveled off. So... what did they leave in their place?
OA Book Club round up: A data person by any other name… and other data team management lessons | Census

14 April 2023
We're back with another OA Book Club round up! Here's a recap of the first half of our newly selected book, Data Teams: A Unified Management Model for Successful Data-Focused Teams.
Why good data activation needs good data modeling | Census

13 April 2023
Learn why good data activation requires good data modeling. Discover actionable insights to optimize your data strategy and drive business growth.
5 audiences every B2B marketer needs to be targeting | Census

5 April 2023
Discover the 5 essential audiences B2B marketers must target for success. Take your strategy to the next level with actionable insights and expert advice.
BigQuery pricing changes: What does it mean for you? | Census

31 March 2023
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.
Announcing The OA Club Community Data Champions

16 March 2023
Meet the 10 data experts kicking off Census's Operational Analytics Club Data Champions Program in 2023.
How Canva activates its data warehouse for better customer insights | Census

16 March 2023
User-friendly graphic design app, Canva, has changed the way people design. Check out what Matthew Castino, lifecycle data lead, had to say about why a traditional CDP wasn't going to cut it for them.
Entity API: Real-time personalization in all your apps | Census

15 March 2023
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.