Featured Posts

CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Best Practices
CDPs and the Broken Promise of the Customer 360 | Census
Satya Gadepalli
8 March 2023
By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.
Product News
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census
Jeff Sloan
7 March 2023
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Product News
Alerting where it matters – Our integration with Datadog | Census
Jeff Sloan
3 March 2023
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
Best Practices
CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data
Nicole Mitich
2 March 2023
With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.
Product News
Quick Search: A faster way to navigate your data | Census
Katy Yuan
1 March 2023
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Best Practices
Data Activation Trends Coming True in 2023 | Census
Katy Yuan
28 February 2023
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Best Practices
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
Sylvain Giuliani
24 February 2023
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
Best Practices
The Ultimate Guide to Google Ads Offline Conversion Tracking
Nate Corliss
23 February 2023
If you're overlooking offline conversions, you're not actually seeing the impact of your ads. Learn the easiest way to set up the Conversion API now.
Best Practices
Data in a Downturn: Protect your data career with these 3 tips | Census
Nicole Mitich
17 February 2023
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Product News
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Katy Yuan
15 February 2023
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.