Featured Posts
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data

Get quality data faster by connecting any SaaS app to your modeling and enrichment tools

12 March 2025
Why we chose Iceberg as the foundation for Census Store

Why Iceberg makes object storage work, and how we're making Census more efficient with Census store

11 March 2025
CDPs and the Broken Promise of the Customer 360 | Census

8 March 2023
By 2023, marketers are brought into the why of data activation, but so long as we continue to rely on out-of-the-box CDPs, we won’t (to our data teams’ dismay) have nailed the how.
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census

7 March 2023
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Alerting where it matters – Our integration with Datadog | Census

3 March 2023
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data

2 March 2023
With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.
Quick Search: A faster way to navigate your data | Census

1 March 2023
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Data Activation Trends Coming True in 2023 | Census

28 February 2023
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census

24 February 2023
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
The Ultimate Guide to Google Ads Offline Conversion Tracking

23 February 2023
If you're overlooking offline conversions, you're not actually seeing the impact of your ads. Learn the easiest way to set up the Conversion API now.
Data in a Downturn: Protect your data career with these 3 tips | Census

17 February 2023
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census

15 February 2023
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.