Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Data in a Downturn: Protect your data career with these 3 tips | Census
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
How 7 data leaders made the warehouse the source of truth for their marketing teams | Census
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.
Why your CDP will fail you for event collection | Census
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Solutions Partner Program: Grow your business with the industry leader in Data Activation | Census
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Learn about our dedicated resources for Solutions Partners across product, marketing, sales, and success!
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals | Census
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs | Census
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
How to use data to drive better customer experiences | Census
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.