Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Future Proof Your Data Stack with the Composable CDP | Census
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
OA Digest Year in Review: How our favorite community content stacked up in 2022 | Census
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
Let’s talk about 2022 data conferences | Census
And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.
How to supercharge revenue with powerful customer profiles | Census
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
How Michael Tappel at Clockwise drives product-led Growth by syncing data to HubSpot | Census
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
4 factors that make up the best reverse ETL tool | Census
Here are the 4 key considerations for finding the best reverse ETL tool for your use case.
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.
How Prolific’s own Jim Lumsden supercharged their sales team with product usage data | Census
Online marketplace, Prolific, helps launch studies to thousands of trusted participants in minutes. Their own data lead, Jim Lumsden, joined us to talk about his journey leading up to Prolific and how he drove impact with the young sales team.
Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Census Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.