Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
The Ultimate Guide to Google Ads Offline Conversion Tracking
If you're overlooking offline conversions, you're not actually seeing the impact of your ads. Learn the easiest way to set up the Conversion API now.
Data in a Downturn: Protect your data career with these 3 tips | Census
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
How 7 data leaders made the warehouse the source of truth for their marketing teams | Census
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.
Why your CDP will fail you for event collection | Census
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Solutions Partner Program: Grow your business with the industry leader in Data Activation | Census
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Learn about our dedicated resources for Solutions Partners across product, marketing, sales, and success!
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals | Census
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.