Featured Posts
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
How 7 data leaders made the warehouse the source of truth for their marketing teams | Census
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.
Why your CDP will fail you for event collection | Census
Think you need a CDP for data activation? You don't. This is why you shouldn’t use an all-in-one event collection tool like Rudderstack for data activation and reverse ETL.
Solutions Partner Program: Grow your business with the industry leader in Data Activation | Census
We're formally launching a Solutions Partner Program for agencies and service providers to help their clients do more with data. Learn about our dedicated resources for Solutions Partners across product, marketing, sales, and success!
Final OA Book Club wrap-up: Author AMA highlights & last lessons on data engineering fundamentals | Census
Here it is: The third (and final) installment of the OA Book Club's discussion on The Fundamentals of Data Engineering. Check out the key takeaways from the Ask Me Anything session with Joe Reis.
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs | Census
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
How to use data to drive better customer experiences | Census
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Future Proof Your Data Stack with the Composable CDP | Census
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
OA Digest Year in Review: How our favorite community content stacked up in 2022 | Census
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.