Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Product News
Announcing Sync Sequences | Census
Sylvain Giuliani
3 November 2022
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.
Best Practices
The truth is in: Here’s how stakeholders really feel about their data teams | Census
Parker Rogers
2 November 2022
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Product News
Prefect and Census Partnership Announcement | Census
Katy Yuan
2 November 2022
Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.
Tutorials
How to integrate Snowflake and Zapier | Census
1 November 2022
Need to get your data from Snowflake to Zapier? Check out this tutorial to help you manually set up the Snowflake-Zapier integration – or explore a better way.
Product News
🎃 What’s New in October: Google BigQuery partnership, Notifications, Workspaces, Google Analytics 4 integration | Census Sync
Katy Yuan
31 October 2022
Rounding up exciting announcements from October! Official Google Cloud BigQuery partnership, new product releases for Notifications and Workspaces, integrations with Google Analytics 4 and SQL Server.
Best Practices
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Parker Rogers
28 October 2022
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
Product News
Introducing Workspaces: Organize your syncs by team or project
Katy Yuan
27 October 2022
Releasing Workspaces, the next level of governance for your Census account. Workspaces enable you to manage permissions granularly for different teams, projects, or use cases. You can organize syncs and models in Workspaces however you wish.
Best Practices
An introduction to account scoring for sales and marketing | Census
Brett Kobold
27 October 2022
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
Product News
Model Activity improvements: View & revert changes to SQL models in Census
Katy Yuan
25 October 2022
We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.
Tutorials
How to unload data from Snowflake | Census
Michel Zurkirchen
25 October 2022
If you want to retrieve your data from Snowflake, you're in the right place. Check out this tutorial to get started on your Snowflake data unloading journey.