Featured Posts

Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Katy Yuan
6 December 2024
Build a churn prevention campaign for Braze using AI
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Ellen Perfect
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Julie Beynon
12 November 2024
Best Practices
Drive more impact with your data: Just add a dash of psychology | Census
Nicole Mitich
21 September 2022
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.
Best Practices
How to enable product-led growth with customer data | Census
Jinwoo Park
15 September 2022
Your customers are always telling you what they find value in, but are you really listening? Once you understand your customers' needs, you can start crafting the product they really need. Here's how.
Tutorials
Snowflake SQL API tutorial with authentication and query examples | Census
Stephen Allwright
14 September 2022
Want to access your Snowflake data within your applications to boost its value? Snowflake is making it easier than ever to operationalize your data with the SQL API. Here's how to get started.
Best Practices
Use your product data to drive expansion revenue | Census
Sylvain Giuliani
1 September 2022
Put your product usage data where it counts. By stretching your existing resources, you can actually do more with less, and turn your customer data into expansion revenue. Here's how.
Product News
🍎 What’s New in August: dbt improvements, 5 new integrations, G2 Reverse ETL category, Snowflake Premier Partner
Katy Yuan
31 August 2022
Rounding up exciting announcements from August! 5 new integrations with PostHog, FullStory, Userpilot, Google Search Ads 360, and The Trade Desk. Also, Data Contracts starting with dbt, G2's new Reverse ETL category, Snowflake Premier Partner, and EU data residency.
Product News
Census now available on EU servers, ensuring GDPR compliance
Jeff Sloan
30 August 2022
Customers can now choose to process all their data within the European Union (EU). Establishing European data residency is part of Census’s commitment to data handling best practices and meeting the latest security and privacy standards, especially GDPR.
Best Practices
Drive effective E-Commerce ad targeting with rETL | Census
Ross Katz
24 August 2022
Your data warehouse can't be a "be-all end-all" solution for critical data insights. Learn how data and ops teams can leverage rETL to complete the value chain for your E-Commerce business.
Tutorials
Three methods for sending data from BigQuery to Slack | Census
Michel Zurkirchen
22 August 2022
How can you sync your data from BigQuery to Slack? We've got 3 methods to help you get your data from A to B: One manual, one automated using APIs, and one using Census rETL.
Interviews
Emmanuel O.'s review of the CoRise 4-week Analytics Engineering with dbt course | Census
Parker Rogers
19 August 2022
Want a first-hand review of the CoRise 4-week Analytics Engineering with dbt course? Check out what Stand Out Data Show scholarship winner Emmanuel O. had to say about his experience.
Tutorials
Redshift UNLOAD command: SQL, SDK, and CLI examples | Census
Volodymyr Grin
18 August 2022
How do you UNLOAD data from Amazon Redshift? We're laying out three examples, so you know exactly what options are available to you and how to execute them. Welcome to your complete guide to the Redshift unload command.