Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Best Practices
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census
Nicole Mitich
7 November 2022
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
Events
dbt or data business transition: Reflecting on this year’s Coalesce highlights | Census
Donny Flynn
4 November 2022
As dbt adoption is rising, we were expecting a lot from Coalesce 2022 – and it didn't disappoint. Here are the highlights of some of our favorite moments from this year's event.
Product News
Announcing Sync Sequences | Census
Sylvain Giuliani
3 November 2022
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.
Best Practices
The truth is in: Here’s how stakeholders really feel about their data teams | Census
Parker Rogers
2 November 2022
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Product News
Prefect and Census Partnership Announcement | Census
Katy Yuan
2 November 2022
Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.
Tutorials
How to integrate Snowflake and Zapier | Census
1 November 2022
Need to get your data from Snowflake to Zapier? Check out this tutorial to help you manually set up the Snowflake-Zapier integration – or explore a better way.
Product News
🎃 What’s New in October: Google BigQuery partnership, Notifications, Workspaces, Google Analytics 4 integration | Census Sync
Katy Yuan
31 October 2022
Rounding up exciting announcements from October! Official Google Cloud BigQuery partnership, new product releases for Notifications and Workspaces, integrations with Google Analytics 4 and SQL Server.
Best Practices
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Parker Rogers
28 October 2022
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
Product News
Introducing Workspaces: Organize your syncs by team or project
Katy Yuan
27 October 2022
Releasing Workspaces, the next level of governance for your Census account. Workspaces enable you to manage permissions granularly for different teams, projects, or use cases. You can organize syncs and models in Workspaces however you wish.
Best Practices
An introduction to account scoring for sales and marketing | Census
Brett Kobold
27 October 2022
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.