Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Announcing Census Notifications: Automate messages with your data warehouse
Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Census partners with Google Cloud BigQuery to make data more actionable
Today, Census is officially a Google Cloud BigQuery partner! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Analytics Engineering with dbt: A FinTech application | Census
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
🍁 What’s New in September: 4 new destinations, Culture Amp’s RevOps stack
Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Also, sign up for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.
Snowflake external functions for data enrichment with AWS example | Census
Snowflake external functions unlock a whole new realm of possibility for the data platform. But what are they really? And, more importantly, how do you set them up? Here's everything you need to know.
Your complete guide to dbt permissions | Census
Permissions may not be new, but they are super valuable. Luckily, you can configure your dbt permissions to safeguard access to your most important data. Here's what you need to know.
Drive more impact with your data: Just add a dash of psychology | Census
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.