Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Drowning in Product Data? Here's How We Fixed That with AI
Julie Beynon
3 February 2025
Turn complex product events into insights with Census’s AI reverse-ETL. Empower your team with actionable trends for product-led growth and customer success.
Best Practices
How to build external data sharing pipelines for your customers
Katy Yuan
31 January 2025
Census Embedded is the best way to securely import or export external customer data by providing pre-built SaaS integrations to hundreds of tools.
Best Practices
Data Transformation Challenges in Braze: How Census Can Help
Katy Yuan
31 January 2025
Census helps Braze users clean, enrich, and transform their data so they can immediately start using it for customer engagement.
Best Practices
Supercharge Intercom with Census: AI-Driven Personalization Made Simple
Tyler Mucci
29 January 2025
Use Census to improve segmentation and feed better data into the Fin AI agent from Intercom
Product News
GPT vs Claude: What's The Best AI Model?
Ellen Perfect
27 January 2025
Which models are the most performant and cost effective? Which win at what use cases?
Product News
Product-Led Growth With Claude: Turning User Events into Customer Insights
Julie Beynon
27 January 2025
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Welcome Avenue-sers!
Sean Lynch
23 January 2025
Avenue joins forces with Census, offering seamless migration of syncs and support for existing Avenue customers as part of their acquisition by Clay.
Is Your Organization Ready to Implement AI? A Practical Guide
Ellen Perfect
19 December 2024
Is your organization ready for AI? Understand the data needs and where to implement first.
Best Practices
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Tyler Mucci
17 December 2024
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
What is an AI Agent?
Sharrifah Lorenz
17 December 2024
Learn how AI agents work and what sets them apart from standard chatbots