Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Education
Drowning In Tickets? It's time to talk about the last mile transform
Ellen Perfect
3 March 2025
Learn strategies to streamline processes, enhance agility, and balance innovation without compromising data integrity.
Education
What is last mile data transformation?
Ellen Perfect
3 March 2025
How the age of AI is changing the last mile problem in data
Product News
Two Ways to Enrich Directly in the Warehouse
Ellen Perfect
21 February 2025
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Best Practices
Understanding LLM Benchmarks
Ellen Perfect
5 February 2025
How LLMs are evaluated, and how to know which benchmark is most relevant to you.
Product News
Understanding Gemini: Costs and Performance vs GPT and Claude
Ellen Perfect
5 February 2025
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Drowning in Product Data? Here's How We Fixed That with AI
Julie Beynon
3 February 2025
Turn complex product events into insights with Census’s AI reverse-ETL. Empower your team with actionable trends for product-led growth and customer success.
Best Practices
How to build external data sharing pipelines for your customers
Katy Yuan
31 January 2025
Census Embedded is the best way to securely import or export external customer data by providing pre-built SaaS integrations to hundreds of tools.
Best Practices
Data Transformation Challenges in Braze: How Census Can Help
Katy Yuan
31 January 2025
Census helps Braze users clean, enrich, and transform their data so they can immediately start using it for customer engagement.
Best Practices
Supercharge Intercom with Census: AI-Driven Personalization Made Simple
Tyler Mucci
29 January 2025
Use Census to improve segmentation and feed better data into the Fin AI agent from Intercom
Product News
GPT vs Claude: What's The Best AI Model?
Ellen Perfect
27 January 2025
Which models are the most performant and cost effective? Which win at what use cases?