Featured Posts

Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census GPT Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census GPT Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Katy Yuan
6 December 2024
Build a churn prevention campaign for Braze using AI
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Ellen Perfect
4 December 2024
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Katy Yuan
22 October 2024
Top 10 LLM prompts for RevOps and Marketing Teams
AJ Jindal
11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Product News
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Katy Yuan
22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Education
Understanding the Context Window: Cornerstone of Modern AI
Ellen Perfect
17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
Engineering
How to query Iceberg locally using Spark, PyIceberg, or duckdb
Sean Lynch
8 October 2024
Learn how to efficiently query Iceberg data locally using Spark, PyIceberg, or DuckDB, focusing on catalog types, data storage, and read/write capabilities.
Engineering
Understanding Iceberg Support in the Databricks Ecosystem
Sean Lynch
30 September 2024
Explore how Databricks integrates Iceberg support via Unity Catalog and UniForm, enabling seamless data management within Spark-based environments.
Best Practices
The Ops Leader's Guide to Operationalizing AI
Ellen Perfect
16 September 2024
The tools we love, the prompts we use, and the rollout process that works.  
Engineering
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management
Sean Lynch
12 September 2024
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.
Engineering
Using Managed Iceberg Tables to Build a Datalake Inside Snowflake
Sean Lynch
12 September 2024
Discover how to leverage Snowflake's Managed Iceberg Tables to efficiently build and manage a datalake, integrating seamlessly with external object storage.
Best Practices
Writing Better prompts for AI tools
Ellen Perfect
5 September 2024
Use AI to create a fully automated sales outbound
Best Practices
How the Data Warehouse helps you meet GDPR Compliance
Katy Yuan
4 September 2024
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform