Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Is Your Organization Ready to Implement AI? A Practical Guide
Is your organization ready for AI? Understand the data needs and where to implement first.
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
Data Point Costs and API Limits in Braze: How Census Can Help
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
From Analytics to Action: How we Personalize Outreach With AI
Transform website analytics into marketing insights. See how Census uses AI to identify prospect interests and automate personalized campaigns.
Customer Sentiment Automation For Outbounding and Support
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.