Featured Posts
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Model Activity improvements: View & revert changes to SQL models in Census

25 October 2022
We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.
How to unload data from Snowflake | Census

25 October 2022
If you want to retrieve your data from Snowflake, you're in the right place. Check out this tutorial to get started on your Snowflake data unloading journey.
Announcing Census Notifications: Automate messages with your data warehouse

21 October 2022
Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census

18 October 2022
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census

17 October 2022
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Census partners with Google Cloud BigQuery to make data more actionable

11 October 2022
Today, Census is officially a Google Cloud BigQuery partner! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census

11 October 2022
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Analytics Engineering with dbt: A FinTech application | Census

4 October 2022
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
🍁 What’s New in September: 4 new destinations, Culture Amp’s RevOps stack

30 September 2022
Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Also, sign up for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.
Snowflake external functions for data enrichment with AWS example | Census

29 September 2022
Snowflake external functions unlock a whole new realm of possibility for the data platform. But what are they really? And, more importantly, how do you set them up? Here's everything you need to know.