Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Product News
Model Activity improvements: View & revert changes to SQL models in Census
Katy Yuan
25 October 2022
We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.
Tutorials
How to unload data from Snowflake | Census
Michel Zurkirchen
25 October 2022
If you want to retrieve your data from Snowflake, you're in the right place. Check out this tutorial to get started on your Snowflake data unloading journey.
Product News
Announcing Census Notifications: Automate messages with your data warehouse
Katy Yuan
21 October 2022
Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.
Best Practices
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Nicole Mitich
18 October 2022
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
Best Practices
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
Sylvain Giuliani
17 October 2022
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Product News
Census partners with Google Cloud BigQuery to make data more actionable
Katy Yuan
11 October 2022
Today, Census is officially a Google Cloud BigQuery partner! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.
Best Practices
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
Nicole Mitich
11 October 2022
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Best Practices
Analytics Engineering with dbt: A FinTech application | Census
Carlo Scalisi
4 October 2022
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
Product News
🍁 What’s New in September: 4 new destinations, Culture Amp’s RevOps stack
Katy Yuan
30 September 2022
Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Also, sign up for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.
Tutorials
Snowflake external functions for data enrichment with AWS example | Census
Stephen Allwright
29 September 2022
Snowflake external functions unlock a whole new realm of possibility for the data platform. But what are they really? And, more importantly, how do you set them up? Here's everything you need to know.