Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
The most important part of your planning | Census
You can't predict the future, but the act of planning isn't worthless. After all, the value is in the journey, not the destination.
In context: Answer data questions that aren't asked | Census
Does your data have the proper context? Contextualizing your data aligns your business teams and drives real, measurable impact.
Growing pains: Moving from DIY to the MDS | Census
Are you stuck with a DIY infrastructure stopgap? Snowplow, Brooklyn Data Co, join us to share why they think it's a waste of your team's time.
Serious about rETL? You need data observability too | Census
Is your data reliable? Learn about data observability, how it reduces downtime, and why data observability + rETL are better together.
New in May: Observability tools, Access controls, & Summer of Data! | Census
A roundup of May's releases and events, including Sync with Confidence observability tools, role-based access controls, Summer of Data swag, + more!
Access Controls: Flexible governance and collaboration for Operational Analytics | Census
Role-based access controls are now available in Census! Admins can swiftly assign user roles to enable secure access to sensitive data, empowering better collaboration between data & ops.
Time series analysis + simple exponential smoothing in Python
Are you optimizing your business predictions? With time series and exponential smoothing, you can place emphasis on more recent observations.
Sync with Confidence: Stay ahead of data surprises w/ warehouse-centric observability for rETL | Census
An entire set of warehouse-centric observability capabilities that ensure data quality for rETL, so data teams can sync data into their downstream business tools with confidence.
How to move data from Snowflake to Facebook Ads | Census
Need to sync data from Snowflake to Facebook Ads? Look no further. We have three methods for moving your data from here to there in a snap.
How to perform HubSpot bulk updates | Census
Stuck in the time-consuming process of performing manual updates to HubSpot data? There's a better way: bulk updates.