Featured Posts

Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Katy Yuan
6 December 2024
Build a churn prevention campaign for Braze using AI
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Ellen Perfect
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Julie Beynon
12 November 2024
Product News
Census + Notion: The source of truth for team collaboration
Katy Yuan
15 March 2022
With the Census Notion connector, you can sync trusted data from your warehouse to Notion tables for collaboration, reporting, and workflows.
Customer Stories
How a hub-and-spoke Salesforce integration improved Wistia's data visibility | Census
Donny Flynn
10 March 2022
When building a resilient system, observability is key, but achieving it can be challenging. Here's how the hub-and-spoke model helped Wistia.
Tutorials
How to Connect BigQuery to Salesforce (3 Integration Methods) | Census
Parker Rogers
9 March 2022
Learn about three ways to sync data from BigQuery to Salesforce: #1. Data Import Wizard, #2. Salesforce Data Loader, #3 Automated syncs with Census
Tutorials
How to Connect Databricks to Salesforce with a CSV Export or Data Tool | Census
Parker Rogers
4 March 2022
Guide: how to sync data from Databricks to Salesforce via a CSV export or a data tool. Four options with instructions on connecting Databricks to Salesforce.
Product News
Census Sync: What’s New in February Monthly Recap
Katy Yuan
28 February 2022
Rounding up the details for one of our most exciting months ever! Including our $60M Series B, Census Segments and Live API Inspector, and the OA Club Slack channel.
Engineering
Integration platforms are an old idea | Census
Brad Buda
25 February 2022
iPaas has been a hot topic since Web 2.0, but they've fallen short of the needs of the modern data team. At Census, we're building a better way.
Product News
Live API inspector: Full visibility for sync errors | Census
Katy Yuan
24 February 2022
Track and fix sync errors in real-time with row-level visibility into API calls to your destinations.
Best Practices
What is Operational Analytics? Here's a breakdown. | Census
Sylvain Giuliani
23 February 2022
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Interviews
Meet data community advocates: Parker Rogers | Census
Parker Rogers
21 February 2022
Learn about some of the folks who engage most in The OA Club. Today's highlight: Parker Rogers.
Product News
Announcing The Operational Analytics Club | Census
Allie Beazell
17 February 2022
Need some support in your data career? Want to sharpen your skill set? Come join your friends in The Operational Analytics Club today.