Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Tutorials
How to Conduct Time Series Forecasting with SQL (with Example)
Terence Shin
11 April 2022
Harness the power of SQL for time series forecasting. Learn how to predict future trends and make data-driven decisions with this step-by-step guide.
Best Practices
The importance of community in a great data career | Census
Allie Beazell
8 April 2022
Community is key to a successful data career. Find out why from Jessica Cherny, co-founder of Data Angels and senior data analyst at Ironclad.
Product News
Census + Looker: Sync Looker business logic to all your tools
Katy Yuan
7 April 2022
Take business logic out of dashboards and sync directly into downstream tools to drive action with Looker Looks as models in Census! Build once, reuse everywhere.
Best Practices
Data-driven isn't enough. You need the right data. | Census
Allie Beazell
6 April 2022
Data-driven operations is a hot topic, but it isn't enough. You need to use data you can trust and that aligns with your goals.
Product News
Sync logs: Full record observability in your data warehouse | Census
Katy Yuan
4 April 2022
With Sync Logs, Census can write detailed logs of each data point you’ve synced so you can audit, troubleshoot, and create alerts – all from your warehouse!
Product News
March recap: Sync logs, customer stories, integrations + sessions
Katy Yuan
31 March 2022
A recap of everything we released in March: Sync History Logs (sneak peek!), how UpKeep reduces churn, new integrations, Live Sessions, and more!
Tutorials
3 ways to sync data from Snowflake to Google Ads | Census
Michel Zurkirchen
25 March 2022
Need to sync data from Snowflake to Google Ads? Here's three quick methods for getting your data from A to B, manually and automatically.
Best Practices
The secret to collaborating in the modern data stack world | Census
Parker Rogers
21 March 2022
In this modern data era, stakeholders and data professionals are collaborating more frequently than ever, but the best way to do so is still largely undetermined (or at least, underutilized). To streamline communications between the groups, there are three important questions that both stakeholders and data professionals need to answer.
Product News
Census + Notion: The source of truth for team collaboration
Katy Yuan
15 March 2022
With the Census Notion connector, you can sync trusted data from your warehouse to Notion tables for collaboration, reporting, and workflows.
Customer Stories
How a hub-and-spoke Salesforce integration improved Wistia's data visibility | Census
Donny Flynn
10 March 2022
When building a resilient system, observability is key, but achieving it can be challenging. Here's how the hub-and-spoke model helped Wistia.