Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Tutorials
How to Connect BigQuery to Salesforce (3 Integration Methods) | Census
Parker Rogers
9 March 2022
Learn about three ways to sync data from BigQuery to Salesforce: #1. Data Import Wizard, #2. Salesforce Data Loader, #3 Automated syncs with Census
Tutorials
How to Connect Databricks to Salesforce with a CSV Export or Data Tool | Census
Parker Rogers
4 March 2022
Guide: how to sync data from Databricks to Salesforce via a CSV export or a data tool. Four options with instructions on connecting Databricks to Salesforce.
Product News
Census Sync: What’s New in February Monthly Recap
Katy Yuan
28 February 2022
Rounding up the details for one of our most exciting months ever! Including our $60M Series B, Census Segments and Live API Inspector, and the OA Club Slack channel.
Engineering
Integration platforms are an old idea | Census
Brad Buda
25 February 2022
iPaas has been a hot topic since Web 2.0, but they've fallen short of the needs of the modern data team. At Census, we're building a better way.
Product News
Live API inspector: Full visibility for sync errors | Census
Katy Yuan
24 February 2022
Track and fix sync errors in real-time with row-level visibility into API calls to your destinations.
Best Practices
What is Operational Analytics? Here's a breakdown. | Census
Sylvain Giuliani
23 February 2022
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Interviews
Meet data community advocates: Parker Rogers | Census
Parker Rogers
21 February 2022
Learn about some of the folks who engage most in The OA Club. Today's highlight: Parker Rogers.
Product News
Announcing The Operational Analytics Club | Census
Allie Beazell
17 February 2022
Need some support in your data career? Want to sharpen your skill set? Come join your friends in The Operational Analytics Club today.
Product News
Census Segments: Build audiences without SQL
Katy Yuan
15 February 2022
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
Product News
$60m to make operational analytics a reality | Census
Boris Jabes
9 February 2022
We're excited to announce our Series B to help every data team power business-critical workflows.