Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Census Segments: Build audiences without SQL
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
$60m to make operational analytics a reality | Census
We're excited to announce our Series B to help every data team power business-critical workflows.
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What's new in Census: January product release updates
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
What is Reverse ETL? Here's everything you need to know in 2024
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
How to Integrate Data from Snowflake to Segment (4 Methods) | Census
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.
Data mishaps to watch for in operational analytics | Census
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
How to Sync Data from Snowflake to Airtable (with 3 Examples) | Census
Need to export your data from Snowflake into Airtable? We got you. Here are three easy ways to get your data from A to B.
Quick guide: SQL aggregate functions | Census
Looking to do more with your data? Just need a refresher on how SQL aggregate functions work? We got you.
Building the best reverse ETL: Census year in review
2021 was a big year for data and reverse ETL. Here's a look back at some of our favorite product releases of the year.