Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What's new in Census: January product release updates
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
What is Reverse ETL? Here's everything you need to know in 2024
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
How to Integrate Data from Snowflake to Segment (4 Methods) | Census
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.
Data mishaps to watch for in operational analytics | Census
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
How to Sync Data from Snowflake to Airtable (with 3 Examples) | Census
Need to export your data from Snowflake into Airtable? We got you. Here are three easy ways to get your data from A to B.
Quick guide: SQL aggregate functions | Census
Looking to do more with your data? Just need a refresher on how SQL aggregate functions work? We got you.
Building the best reverse ETL: Census year in review
2021 was a big year for data and reverse ETL. Here's a look back at some of our favorite product releases of the year.
Census vs Hightouch: Census reverse ETL 87x faster for CRMs
In part three of our reverse ETL benchmark series, we're focused on CRM syncs and why speed matters for the tools sales and marketing rely on.
Census vs Hightouch: Census 89x faster for marketing syncs
In part two of our benchmark series, we take a look at how Census vs Hightouch compare for popular marketing data use cases.