Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Product News
Census Segments: Build audiences without SQL
Katy Yuan
15 February 2022
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
Product News
$60m to make operational analytics a reality | Census
Boris Jabes
9 February 2022
We're excited to announce our Series B to help every data team power business-critical workflows.
Best Practices
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
Parker Rogers
27 January 2022
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
Product News
What's new in Census: January product release updates
Katy Yuan
26 January 2022
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
Best Practices
What is Reverse ETL? Here's everything you need to know in 2024
Sylvain Giuliani
14 January 2022
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
Tutorials
How to Integrate Data from Snowflake to Segment (4 Methods) | Census
Parker Rogers
12 January 2022
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.
Best Practices
Data mishaps to watch for in operational analytics | Census
Parker Rogers
31 December 2021
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
Tutorials
How to Sync Data from Snowflake to Airtable (with 3 Examples) | Census
Michel Zurkirchen
30 December 2021
Need to export your data from Snowflake into Airtable? We got you. Here are three easy ways to get your data from A to B.
Tutorials
Quick guide: SQL aggregate functions | Census
Terence Shin
21 December 2021
Looking to do more with your data? Just need a refresher on how SQL aggregate functions work? We got you.
Product News
Building the best reverse ETL: Census year in review
Sean Lynch
16 December 2021
2021 was a big year for data and reverse ETL. Here's a look back at some of our favorite product releases of the year.