Featured Posts
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Census Segments: Build audiences without SQL

15 February 2022
A single place to build audience segments on top of your data warehouse, and sync them with all your ad and marketing tools. No more CSV uploads!
$60m to make operational analytics a reality | Census

9 February 2022
We're excited to announce our Series B to help every data team power business-critical workflows.
Data as a Product: How to Turn Your Data into a Valuable Asset | Census

27 January 2022
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What's new in Census: January product release updates

26 January 2022
Check out everything we released in January, including dbt 1.0, security for GCP, and connectors for every department using data. 🎉
What is Reverse ETL? Here's everything you need to know in 2024

14 January 2022
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
How to Integrate Data from Snowflake to Segment (4 Methods) | Census

12 January 2022
Looking to load your data from Snowflake into Segment but need a little help? Check out this tutorial to learn four ways to get the job done.
Data mishaps to watch for in operational analytics | Census

31 December 2021
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
How to Sync Data from Snowflake to Airtable (with 3 Examples) | Census

30 December 2021
Need to export your data from Snowflake into Airtable? We got you. Here are three easy ways to get your data from A to B.
Quick guide: SQL aggregate functions | Census

21 December 2021
Looking to do more with your data? Just need a refresher on how SQL aggregate functions work? We got you.
Building the best reverse ETL: Census year in review

16 December 2021
2021 was a big year for data and reverse ETL. Here's a look back at some of our favorite product releases of the year.