Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Want the best reverse ETL tool? Top 4 considerations | Census
In the final part of our evaluating reverse ETL vendors series, we dive into 4 (more) key considerations for finding the best reverse ETL tool.
Airtable and Census: A match made in fresh-data heaven.
Airtable w/ Census means business and data teams alike never have to worry about stale, inaccurate data again. Here's how.
3 Methods for Exporting CSV Files from BigQuery | Census
Did you know you can export a CSV from BigQuery? Read on to learn how to export using BigQuery console export, bq command-line tool, and client library.
Answer these 5 questions before submitting data requests | Census
Here are five important questions data owners can ask themselves to make data discovery go smoother (and faster) for data teams.
4 methods for exporting CSV files from Redshift | Census
Whether you're Redshift superuser or a newcomer, you'll run into a reason to export CSV files. Here are four solid ways to get the job done.
The 5 SQL date functions biz ops teams need to know | Census
Trying to figure out all the different SQL date functions out there? Follow a fictional company to learn 5 functions to help your business ops.
Two lessons in implementing DIY & OOTB reverse ETL tools | Census
Set yourself up for success w/ reverse ETL tools & check out these lessons in implementing both DIY & pre-built options.
Guide to fraud prediction models | Census
In this primer on fraud prediction models, we'll look at the different types, features, and evaluation methods you can use for your use case.
How we chose our colors, typography & logo | Census rebrand
Surprise! Census has a new look. Here's a deep dive into how we decided on our new color, typography, and logo design.
Data-driven lead scoring for marketing analysts | Census
Lead scoring can help you identify your most promising customers, and nurture the rest on their customer journey. Read this guide to learn how.