Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Customer Stories
Good to great: How reverse ETL helps sales teams | Census
Allie Beazell
29 October 2021
Sales in the PLG era comes w/ some unique challenges. Reverse ETL can help. Here are some of our favorite stories of data-driven sales heroics.
Customer Stories
Good to great: How reverse ETL helps marketing teams | Census
Allie Beazell
28 October 2021
Reverse ETL helps marketing teams do more w/ data & connect w/ customers faster than ever. See how in our latest collection of success stories.
Customer Stories
Good to great: How reverse ETL helps data teams | Census
Allie Beazell
28 October 2021
See how reverse ETL has helped data teams transform data and business at their companies (and boost their careers along the way).
Product News
Census Sync: What's new in October 🎃
Sean Lynch
26 October 2021
This month in Census Sync: Some spooky-in-the-best-way new features headed straight to you. Check out everything we shipped in October. 🎃
Tutorials
4 Ways to Move Data from Snowflake to Salesforce (w/ Examples)
Parker Rogers
25 October 2021
Looking to move your data from A (Snowflake) to B (Salesforce) without pulling all your hair out? Check out this tutorial with screenshots and sample code.
Best Practices
Improve Facebook Ads ROI with the Conversions API | Census
Jeff Sloan
15 October 2021
Want to get more out of your Facebook Ads budget? Check out this deep dive into the Facebook Ads Conversion API & how it can improve your ROI.
Tutorials
How to use SQL for geographic place recommendations | Census
Parker Rogers
8 October 2021
Did you know you can set up geographic place recommendations with SQL and the haversine formula? Well, you do now. Here's how.
Tutorials
4 methods for exporting CSV files from Databricks | Census
Michel Zurkirchen
6 October 2021
Trying to find a way to pull your data out of Databricks as a CSV? Look no further. Here are four ways you can get the job done.
Best Practices
Want the best reverse ETL tool? Top 4 considerations | Census
Allie Beazell
1 October 2021
In the final part of our evaluating reverse ETL vendors series, we dive into 4 (more) key considerations for finding the best reverse ETL tool.
Product News
Airtable and Census: A match made in fresh-data heaven.
Sean Lynch
28 September 2021
Airtable w/ Census means business and data teams alike never have to worry about stale, inaccurate data again. Here's how.