Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Best Practices
Data Point Costs and API Limits in Braze: How Census Can Help
Katy Yuan
12 December 2024
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
Best Practices
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Julie Beynon
12 December 2024
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis
Product News
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Katy Yuan
6 December 2024
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Product News
Build a churn prevention campaign for Braze using AI
Ellen Perfect
4 December 2024
Learn how to build a churn prevention campaign in Braze powered by AI
From Analytics to Action: How we Personalize Outreach With AI
Julie Beynon
14 November 2024
Transform website analytics into marketing insights. See how Census uses AI to identify prospect interests and automate personalized campaigns.
Customer Sentiment Automation For Outbounding and Support
Julie Beynon
13 November 2024
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
Product News
AI for RevOps: How We Automated Fit Scoring in Salesforce
Julie Beynon
12 November 2024
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Product News
Top 10 LLM prompts for RevOps and Marketing Teams
AJ Jindal
11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Product News
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Katy Yuan
22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Education
Understanding the Context Window: Cornerstone of Modern AI
Ellen Perfect
17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.