Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Product-Led Growth With Claude: Turning User Events into Customer Insights
Use product usage metrics to predict next best actions with Claude and Census GPT Columns
Welcome Avenue-sers!
Avenue joins forces with Census, offering seamless migration of syncs and support for existing Avenue customers as part of their acquisition by Clay.
Is Your Organization Ready to Implement AI? A Practical Guide
Is your organization ready for AI? Understand the data needs and where to implement first.
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
Data Point Costs and API Limits in Braze: How Census Can Help
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
From Analytics to Action: How we Personalize Outreach With AI
Transform website analytics into marketing insights. See how Census uses AI to identify prospect interests and automate personalized campaigns.