Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Top 10 LLM prompts for RevOps and Marketing Teams
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Understanding the Context Window: Cornerstone of Modern AI
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
How to query Iceberg locally using Spark, PyIceberg, or duckdb
Learn how to efficiently query Iceberg data locally using Spark, PyIceberg, or DuckDB, focusing on catalog types, data storage, and read/write capabilities.
Understanding Iceberg Support in the Databricks Ecosystem
Explore how Databricks integrates Iceberg support via Unity Catalog and UniForm, enabling seamless data management within Spark-based environments.
The Ops Leader's Guide to Operationalizing AI
The tools we love, the prompts we use, and the rollout process that works.
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.
Using Managed Iceberg Tables to Build a Datalake Inside Snowflake
Discover how to leverage Snowflake's Managed Iceberg Tables to efficiently build and manage a datalake, integrating seamlessly with external object storage.
How the Data Warehouse helps you meet GDPR Compliance
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform