Featured Posts

Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Katy Yuan
6 December 2024
Build a churn prevention campaign for Braze using AI
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Ellen Perfect
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Julie Beynon
12 November 2024
Events
Cambrian data explosion: The current state of data | Census
Boris Jabes
19 April 2021
What did you miss from day one of 2021's Operational Analytics Conference? Check out what we had to say about modern data.
Events
Building a data-driven culture | Census
Boris Jabes
19 April 2021
Come one, come all -- we've got a recap of day two of the 2021 Operational Analytics Conference. Learn all about how to build a data-driven culture.
Events
Data careers: How to build and lead modern data teams
Boris Jabes
19 April 2021
Did you catch day four of the 2021 Operational Analytics Conference? Here's the gist: We covered all things surrounding data careers -- and we've got the recap here for you!
Events
Data disasters: Untold disaster stories | Census
Boris Jabes
19 April 2021
Were you there for day three of the 2021 Operational Analytics Conference? Whether you want to revisit the data disasters we chatted about, or you just missed them the first time around, this is just what you need.
Best Practices
Data trends to be aware of
Sylvain Giuliani
6 April 2021
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Product News
Front connector: A customer profile backed by your warehouse | Census
Sylvain Giuliani
2 April 2021
Today, we've officially launched our Front Connector. It's now available directly in your Front application!
Interviews
How lean e-commerce data teams prove their value | Census
Sylvain Giuliani
1 April 2021
The value of a data team is to make the company data-driven because data makes sure people are empowered to make the right decisions. That's exactly why data is a "people problem."
Interviews
Data industry facts according to Jamie Quint | Census
Sylvain Giuliani
18 March 2021
During the conversation about what’s possible, there is a clear gap in the ideal analytics stack. It simply hasn’t been filled yet -- and a new responsibility placed on data teams that are still being defined.
Product News
Mixpanel: Enabling interactive analysis by enriching user profiles | Census
Boris Jabes
17 March 2021
With Census & Mixpanel, opportunities are endless. Product teams can now analyze trusted data from the company’s source of truth within all of Mixpanel’s interactive reports.
Product News
The Sequel Show is now on Clubhouse | Census
Boris Jabes
8 March 2021
Catch a recap of the first episode where we discussed why we built our companies, the past, present and future of data warehouses, what data teams will look like in the future, and how all of this will affect what we do every day.