Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Events
Data careers: How to build and lead modern data teams
Boris Jabes
19 April 2021
Did you catch day four of the 2021 Operational Analytics Conference? Here's the gist: We covered all things surrounding data careers -- and we've got the recap here for you!
Events
Data disasters: Untold disaster stories | Census
Boris Jabes
19 April 2021
Were you there for day three of the 2021 Operational Analytics Conference? Whether you want to revisit the data disasters we chatted about, or you just missed them the first time around, this is just what you need.
Best Practices
Data trends to be aware of
Sylvain Giuliani
6 April 2021
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Product News
Front connector: A customer profile backed by your warehouse | Census
Sylvain Giuliani
2 April 2021
Today, we've officially launched our Front Connector. It's now available directly in your Front application!
Interviews
How lean e-commerce data teams prove their value | Census
Sylvain Giuliani
1 April 2021
The value of a data team is to make the company data-driven because data makes sure people are empowered to make the right decisions. That's exactly why data is a "people problem."
Interviews
Data industry facts according to Jamie Quint | Census
Sylvain Giuliani
18 March 2021
During the conversation about what’s possible, there is a clear gap in the ideal analytics stack. It simply hasn’t been filled yet -- and a new responsibility placed on data teams that are still being defined.
Product News
Mixpanel: Enabling interactive analysis by enriching user profiles | Census
Boris Jabes
17 March 2021
With Census & Mixpanel, opportunities are endless. Product teams can now analyze trusted data from the company’s source of truth within all of Mixpanel’s interactive reports.
Best Practices
Introduction to Marketing Attribution Modeling (with Examples) | Census
Sylvain Giuliani
6 March 2021
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
Best Practices
The ideal analytics stack for founders | Census
Sylvain Giuliani
25 February 2021
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
Product News
Completing the modern data stack with a series A from Sequoia | Census
Boris Jabes
18 February 2021
Now featuring our $16m series A from Sequoia, bringing us one step closer to empowering startups and building the last mile of the modern data stack.