Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Introduction to Marketing Attribution Modeling (with Examples) | Census
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
The ideal analytics stack for founders | Census
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
Completing the modern data stack with a series A from Sequoia | Census
Now featuring our $16m series A from Sequoia, bringing us one step closer to empowering startups and building the last mile of the modern data stack.
Fivetran partnership: Completing the OA loop | Census
From day one, we’ve been working with Fivetran. That's why we couldn’t be happier to have an official partnership with them. 🎉
Census + Databricks = OA | Census
We're happy to announce that Databricks is now a source! Start sending your data from Databricks to your go-to-market tools with a Census free 14 day trial.
What is OA? | Census
There's a better way to understand your data. Operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
How to get C-level buy-in on your data team | Census
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.
We're now SOC 2 compliant | Census
We know data security is important to you -- and it should be! So we set out on a mission to make sure our infrastructure is completely secure for our customers. Great news: We're now SOC 2 Type 1 compliant!
Why dbt is disrupting ETL & ELT | Census
Have you started using dbt? If not, here's the TLDR: It's a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started
Turning event data into actionable data | Census
Sure, you may have been tracking event data for some time now, but what should you do with that data besides creating pretty timelines and some basic automation? It's time to transform that data and put it to work