Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Your guide to revenue cohort analysis | Census
Gather insights pertaining to customer churn, lifetime value, product engagement, stickiness, and more with cohort analysis in SQL.
Why you should choose Snowflake over Redshift | Census
In the market to buy a Cloud warehouse? Look no further than Snowflake. Of course, there are other options, but here's the secret: Snowflake is currently the best. Here's why.
CDP or Data Warehouse? The best CDP is already in your DW | Census
Looking for a CDP? You probably have one that you're not using just wasting away in your data warehouse. Save yourself the money (and headache) by re-using your data warehouse.
Use machine learning to score leads | Census
It's common: Your team has many potential customers but not enough bandwidth to pursue them all. So, you need to prioritize the time of your sales teams and give them the “best” leads. Here's how you should do that.
Enriching your Snowflake data with external functions | Census
Now you can enrich your records, like Users in your warehouse, in a snap. With Snowflakes' External Functions, it's simple to do and a breeze to maintain. Here's how.
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
Building an Account Hierarchy Model | Census
Build your growing SaaS business with Freemium, product-led growth. Of course, wrangling that massive influx of users and making sense of it to help your sales & marketing team can be tricky. Learn how we helped Notion do it.
How Airbnb democratized their data to empower their employees | Census
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Hub-and-spoke vs point-to-point: Which is the best?
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Using Census to turbocharge Hubspot with your data | Census
Yes, the rumors are true: We have a Hubspot connector! Sync your product data to send personalized emails and create better lists in Hubspot.