Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Analytics engineers own the Modern Data Stack | Census
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
Improve the usefulness of your dbt models | Census
Exciting news: Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc! Check it out for yourself.
Keeping your customers' data safe | Census
We take our approach to security seriously, so we built Census to be secure by default. Learn all about it.
The key to driving your Customer Success team | Census
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Census + Intercom for More Personalized Customer Relationships | Census
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
How to add sparklines to Salesforce using the Process Builder
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
How to add sparklines to Salesforce | Census
Have you ever wondered if you could add sparklines to accounts in Salesforce to track your growth visually? Good news: You can. Here's a break down on a handy Salesfore feature: Image functions in formula fields.
Census + Zendesk for Better Customer Support
Our connector to Zendesk is now out of beta. Sync your internal customer data from your warehouse to Zendesk to save time and improve your ticket routing.
Graduating to the Modern Data Stack for Startups | Census
Ready to do more with your data? It's time to migrate to the modern data stack, empower your business teams with the insights they need, and and delight your customers with this new generation of data tooling.
Meet Census: The first Reverse ETL tool to sync data from your warehouse to business tools
Data matters to every team in your company, but they probably don't have a reliable, scalable way to access the insights in your warehouse in the business tools they rely on every day. So we built Census, the reverse ETL tool that makes it possible to easily sync data from your warehouse of choice to the tools your teams need.