Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Use machine learning to score leads | Census
It's common: Your team has many potential customers but not enough bandwidth to pursue them all. So, you need to prioritize the time of your sales teams and give them the “best” leads. Here's how you should do that.
Enriching your Snowflake data with external functions | Census
Now you can enrich your records, like Users in your warehouse, in a snap. With Snowflakes' External Functions, it's simple to do and a breeze to maintain. Here's how.
Maximize Your Revenue with PQLs: The Guide to SaaS Success
Explore how PQLs can transform your sales strategy and learn actionable tactics for leveraging your product data to supercharge your company's revenue.
Building an Account Hierarchy Model | Census
Build your growing SaaS business with Freemium, product-led growth. Of course, wrangling that massive influx of users and making sense of it to help your sales & marketing team can be tricky. Learn how we helped Notion do it.
How Airbnb democratized their data to empower their employees | Census
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Hub-and-spoke vs point-to-point: Which is the best?
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Using Census to turbocharge Hubspot with your data | Census
Yes, the rumors are true: We have a Hubspot connector! Sync your product data to send personalized emails and create better lists in Hubspot.
Analytics engineers own the Modern Data Stack | Census
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
Improve the usefulness of your dbt models | Census
Exciting news: Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc! Check it out for yourself.
Keeping your customers' data safe | Census
We take our approach to security seriously, so we built Census to be secure by default. Learn all about it.