Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
The key to driving your Customer Success team | Census
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Census + Intercom for More Personalized Customer Relationships | Census
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
How to add sparklines to Salesforce using the Process Builder
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
How to add sparklines to Salesforce | Census
Have you ever wondered if you could add sparklines to accounts in Salesforce to track your growth visually? Good news: You can. Here's a break down on a handy Salesfore feature: Image functions in formula fields.
Census + Zendesk for Better Customer Support
Our connector to Zendesk is now out of beta. Sync your internal customer data from your warehouse to Zendesk to save time and improve your ticket routing.
Graduating to the Modern Data Stack for Startups | Census
Ready to do more with your data? It's time to migrate to the modern data stack, empower your business teams with the insights they need, and and delight your customers with this new generation of data tooling.
Meet Census: The first Reverse ETL tool to sync data from your warehouse to business tools
Data matters to every team in your company, but they probably don't have a reliable, scalable way to access the insights in your warehouse in the business tools they rely on every day. So we built Census, the reverse ETL tool that makes it possible to easily sync data from your warehouse of choice to the tools your teams need.
I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking
If you’re not using a whiteboard to track what your team is doing, you’re probably doing it wrong. Read how we adapted our sprint tracking to a remote world.
Looker and Census: How to use Looker Persistent Derived Tables
Looker Persistent Derived Tables (PDTs) enable queries to be pre-computed and stored on a regular basis. This post walks through using PDTs as data sources for Census syncs
Handling Slow Cascading Deletes In Rails
Often in large data systems, you're forced to make a compromise: Have your app and framework manage deletes or have your database handle the cascading deletes. To help, So today, we've released a small but useful utility for Rails that provides an alternative (and in some cases, better) way to do cascading deletes/destroys.