Featured Posts
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Improve the usefulness of your dbt models | Census

26 August 2020
Exciting news: Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc! Check it out for yourself.
Keeping your customers' data safe | Census

19 August 2020
We take our approach to security seriously, so we built Census to be secure by default. Learn all about it.
The key to driving your Customer Success team | Census

18 August 2020
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Census + Intercom for More Personalized Customer Relationships | Census

4 August 2020
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
How to add sparklines to Salesforce using the Process Builder

6 July 2020
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
How to add sparklines to Salesforce | Census

2 July 2020
Have you ever wondered if you could add sparklines to accounts in Salesforce to track your growth visually? Good news: You can. Here's a break down on a handy Salesfore feature: Image functions in formula fields.
Census + Zendesk for Better Customer Support

18 June 2020
Our connector to Zendesk is now out of beta. Sync your internal customer data from your warehouse to Zendesk to save time and improve your ticket routing.
Graduating to the Modern Data Stack for Startups | Census

8 June 2020
Ready to do more with your data? It's time to migrate to the modern data stack, empower your business teams with the insights they need, and and delight your customers with this new generation of data tooling.
Meet Census: The first Reverse ETL tool to sync data from your warehouse to business tools

27 May 2020
Data matters to every team in your company, but they probably don't have a reliable, scalable way to access the insights in your warehouse in the business tools they rely on every day. So we built Census, the reverse ETL tool that makes it possible to easily sync data from your warehouse of choice to the tools your teams need.
I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking

11 May 2020
If you’re not using a whiteboard to track what your team is doing, you’re probably doing it wrong. Read how we adapted our sprint tracking to a remote world.