Featured Posts
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
CSV Datasets and fighting rogue data

Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.

3 April 2025
Customer Sentiment Automation For Outbounding and Support

13 November 2024
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
AI for RevOps: How We Automated Fit Scoring in Salesforce

12 November 2024
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Top 10 LLM prompts for RevOps and Marketing Teams

11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report

22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Understanding the Context Window: Cornerstone of Modern AI

17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
How to query Iceberg locally using Spark, PyIceberg, or duckdb

8 October 2024
Learn how to efficiently query Iceberg data locally using Spark, PyIceberg, or DuckDB, focusing on catalog types, data storage, and read/write capabilities.
Understanding Iceberg Support in the Databricks Ecosystem

30 September 2024
Explore how Databricks integrates Iceberg support via Unity Catalog and UniForm, enabling seamless data management within Spark-based environments.
The Ops Leader's Guide to Operationalizing AI

16 September 2024
The tools we love, the prompts we use, and the rollout process that works.
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management

12 September 2024
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.
Using Managed Iceberg Tables to Build a Datalake Inside Snowflake

12 September 2024
Discover how to leverage Snowflake's Managed Iceberg Tables to efficiently build and manage a datalake, integrating seamlessly with external object storage.