Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Customer Sentiment Automation For Outbounding and Support
Julie Beynon
13 November 2024
Discover how AI-powered message analysis transforms customer sentiment insights for support and sales teams, turning nuanced data into actionable strategies across channels.
Product News
AI for RevOps: How We Automated Fit Scoring in Salesforce
Julie Beynon
12 November 2024
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Product News
Top 10 LLM prompts for RevOps and Marketing Teams
AJ Jindal
11 November 2024
Top 10 prompts for RevOps and Marketing Teams to harness AI for creating account classification and hyper-targeted campaigns. Boost revenue and retention today.
Product News
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Katy Yuan
22 October 2024
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Education
Understanding the Context Window: Cornerstone of Modern AI
Ellen Perfect
17 October 2024
Discover how advancements in context windows are revolutionizing AI, enabling deeper conversations, better data handling, and more sophisticated outputs across various fields.
Engineering
How to query Iceberg locally using Spark, PyIceberg, or duckdb
Sean Lynch
8 October 2024
Learn how to efficiently query Iceberg data locally using Spark, PyIceberg, or DuckDB, focusing on catalog types, data storage, and read/write capabilities.
Engineering
Understanding Iceberg Support in the Databricks Ecosystem
Sean Lynch
30 September 2024
Explore how Databricks integrates Iceberg support via Unity Catalog and UniForm, enabling seamless data management within Spark-based environments.
Best Practices
The Ops Leader's Guide to Operationalizing AI
Ellen Perfect
16 September 2024
The tools we love, the prompts we use, and the rollout process that works.  
Engineering
A Deep Dive into Polaris: Simplifying Iceberg Catalog Management
Sean Lynch
12 September 2024
Explore how Polaris simplifies Iceberg catalog management with enhanced cross-compatibility and unique features for Snowflake users and beyond.
Engineering
Using Managed Iceberg Tables to Build a Datalake Inside Snowflake
Sean Lynch
12 September 2024
Discover how to leverage Snowflake's Managed Iceberg Tables to efficiently build and manage a datalake, integrating seamlessly with external object storage.