Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Apache Iceberg 101: The Table Format Reshaping Data Lakes
Learn why Apache Iceberg separation of storage and compute is revolutionizing data architecture.
Using SQL to create segments based on geo locations
Census Audience Hub is built from the ground up to run on your data warehouse, so you can directly write SQL to create segments in addition to using the UI
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Announcing AI Columns: Clean, Categorize and Enrich in Seconds
Write AI-powered columns to your warehouse without code
Introducing Template Workspaces for Workspace Multi-Tenancy in Census Embedded
Features to help you securely manage and monitor data flows across multiple external partner organizations
Welcome aboard – How can you accelerate SaaS onboarding?
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Avoid the Embedded iPaaS Trap
Embedded iPaaS comes with scalability, reliability, and maintenance issues that lead to a loss of trust in your business. Census Embedded promises a better way to provide integrations.
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.