Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Product News
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Arjit Jaiswal
29 August 2024
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Product News
Announcing AI Columns: Clean, Categorize and Enrich in Seconds
Ellen Perfect
21 August 2024
Write AI-powered columns to your warehouse without code
Product News
Introducing Template Workspaces for Workspace Multi-Tenancy in Census Embedded
Arjit Jaiswal
15 August 2024
Features to help you securely manage and monitor data flows across multiple external partner organizations
Best Practices
Welcome aboard – How can you accelerate SaaS onboarding?
Katy Yuan
14 August 2024
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Product News
Avoid the Embedded iPaaS Trap
Arjit Jaiswal
13 August 2024
Embedded iPaaS comes with scalability, reliability, and maintenance issues that lead to a loss of trust in your business. Census Embedded promises a better way to provide integrations.
Product News
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
Tutorials
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Katy Yuan
2 August 2024
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.
Best Practices
Census: Pioneering the Future of Martech
Katy Yuan
23 July 2024
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Product News
Introducing the Universal Data Platform
Sean Lynch
23 July 2024
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Product News
Toward a Universal Data Platform
Boris Jabes
23 July 2024
The current process for building models is broken - a universal data platform makes this faster and more secure.