Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Census: Pioneering the Future of Martech
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Introducing the Universal Data Platform
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Toward a Universal Data Platform
The current process for building models is broken - a universal data platform makes this faster and more secure.
PacSun Adopts Census Embedded in SoundCommerce
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Census Acquires Fulcrum to Enhance AI-First Data Collaboration and Modeling
Our strategic acquisition of Fulcrum represents our commitment to our mission to build a trusted data layer for data & business teams to collaborate
Census Computed Columns: Last Mile Data Transformation Made Simple
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Census is Snowflake's Marketing Application Partner of the Year 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Transforming data Before Syncing with Census Datasets
Transform and activate your data seamlessly with Census Datasets. Learn how to create, segment, and sync audiences across multiple platforms effortlessly.
Census Datasets: The first step toward collaborative data transformation
Datasets create a shared, singular view of trusted data that simplifies data exploration and modeling, helping every user reduce the stress of data management
Introducing Embedded Reverse ETL Syncs, the future of SaaS integrations
The ability to embed Census's best-in-class Reverse ETL sync UI into any application helps companies share data with external customers and rapidly ship & maintain integrations