Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Product News
Real-Time Reverse ETL for Google BigQuery and Google Pub/Sub
Enabling real-time use cases with Google BigQuery and Census Live Syncs
Tutorials
What Does the Digital Markets Act (DMA) Mean for Digital Marketers?
Katy Yuan
2 August 2024
Digital Markets Act 101: A marketer's guide to understanding Europe’s landmark regulation and what it means for your digital marketing playbook.
Best Practices
Census: Pioneering the Future of Martech
Katy Yuan
23 July 2024
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Product News
Introducing the Universal Data Platform
Sean Lynch
23 July 2024
The universal data platform allows teams to activate, transform, and govern trusted data - internally and externally.
Product News
Toward a Universal Data Platform
Boris Jabes
23 July 2024
The current process for building models is broken - a universal data platform makes this faster and more secure.
Product News
PacSun Adopts Census Embedded in SoundCommerce
Katy Yuan
22 July 2024
PacSun’s marketing teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Product News
Census Acquires Fulcrum to Enhance AI-First Data Collaboration and Modeling
Boris Jabes
17 July 2024
Our strategic acquisition of Fulcrum represents our commitment to our mission to build a trusted data layer for data & business teams to collaborate
Product News
Census Computed Columns: Last Mile Data Transformation Made Simple
Sylvain Giuliani
13 June 2024
Computed Columns make last mile transformations easy, with or without code, while still being fully governed and observable
Product News
Census is Snowflake's Marketing Application Partner of the Year 2024
Katy Yuan
4 June 2024
Census was recognized for its unique innovations in real-time data syncing and no-code marketing activation for 130+ joint customers
Tutorials
Transforming data Before Syncing with Census Datasets
Sylvain Giuliani
29 May 2024
Transform and activate your data seamlessly with Census Datasets. Learn how to create, segment, and sync audiences across multiple platforms effortlessly.