Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
What Is an ETL Pipeline?
Satya Gadepalli
7 May 2024
Learn all about ETL pipelines and their role in data processing. Understand how they are built, how they work, and their distinction from data pipelines.
Customer Stories
Built With Census Embedded: Labelbox Becomes Data Warehouse-Native
Jeff Sloan
8 April 2024
Labelbox imports data from data warehouses 24/7 for its customers, powered by Census Embedded
Best Practices
Keeping Data Private with the Composable CDP
Sean Lynch
5 April 2024
Composing a CDP on your data warehouse benefits from richer privacy, security, and governance controls
Product News
Sync data 100x faster on Snowflake with Census Live Syncs
Sean Lynch
27 March 2024
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL
Best Practices
How Retail Brands Should Implement Real-Time Data Platforms To Drive Revenue
Michele Nieberding
27 March 2024
Retail brands need to embrace a new era of customer data technology to drive the most personalized and timely engagement
Product News
Why Census Embedded?
Boris Jabes
28 February 2024
Towards universal data access
Product News
Our app has a new homepage
Boris Jabes
26 February 2024
Announcing Census's new app homepage, offering a comprehensive overview of sync activity to help you detect and resolve issues across the whole system!
What is Master Data Management: Successes, Strategies, and the impact of AI
Sylvain Giuliani
16 February 2024
Learn what is Master Data Management and how it improves data quality, contribute to your AI Strategy and learn from success stories.
Product News
The First Real-Time Composable CDP with Materialize and Census Live Syncs
Will Voutier
25 January 2024
Together, Materialize and Census empower every business team to activate their real-time data faster and easier than ever before.
Product News
Monitor and optimize Match Rates across all your ad platforms in Census Audience Hub
Nick Carchedi
19 January 2024
View matched audience size and match rate for every ad platform all in one place, to understand if ads are successfully reaching your target audiences