Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Product News
Sync data 100x faster on Snowflake with Census Live Syncs
Sean Lynch
27 March 2024
Announcing the fastest-ever data activation on Snowflake, 100x faster and 100x cheaper than traditional Reverse ETL
Best Practices
How Retail Brands Should Implement Real-Time Data Platforms To Drive Revenue
Michele Nieberding
27 March 2024
Retail brands need to embrace a new era of customer data technology to drive the most personalized and timely engagement
Product News
Why Census Embedded?
Boris Jabes
28 February 2024
Towards universal data access
Product News
Our app has a new homepage
Boris Jabes
26 February 2024
Announcing Census's new app homepage, offering a comprehensive overview of sync activity to help you detect and resolve issues across the whole system!
What is Master Data Management: Successes, Strategies, and the impact of AI
Sylvain Giuliani
16 February 2024
Learn what is Master Data Management and how it improves data quality, contribute to your AI Strategy and learn from success stories.
Product News
The First Real-Time Composable CDP with Materialize and Census Live Syncs
Will Voutier
25 January 2024
Together, Materialize and Census empower every business team to activate their real-time data faster and easier than ever before.
Product News
Monitor and optimize Match Rates across all your ad platforms in Census Audience Hub
Nick Carchedi
19 January 2024
View matched audience size and match rate for every ad platform all in one place, to understand if ads are successfully reaching your target audiences
Product News
Announcing General Availability of Real-Time Reverse ETL, with Confluent Cloud and Apache Kafka® as sources
Will Voutier
17 January 2024
Live Syncs activate from real-time streaming data sources with sub-second latency to unlock new high-speed use cases
Engineering
Architecting Multi-tenant Data Integrations with Census Embedded
Sean Lynch
12 January 2024
Maintaining data isolation is critical in building multi-tenant applications. Use Census Embedded and your Data Warehouse to build multi-tenant integrations.
Product News
Warehouse-Managed Audiences: Enabling data teams to manage audiences programmatically from the warehouse
Nick Carchedi
12 January 2024
Enterprise data teams can define audiences in version-controlled SQL, then import them into Census Audience Hub