Featured Posts
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Announcing General Availability of Real-Time Reverse ETL, with Confluent Cloud and Apache Kafka® as sources
Live Syncs activate from real-time streaming data sources with sub-second latency to unlock new high-speed use cases
Architecting Multi-tenant Data Integrations with Census Embedded
Maintaining data isolation is critical in building multi-tenant applications. Use Census Embedded and your Data Warehouse to build multi-tenant integrations.
Warehouse-Managed Audiences: Enabling data teams to manage audiences programmatically from the warehouse
Enterprise data teams can define audiences in version-controlled SQL, then import them into Census Audience Hub
Announcing our Metaplane Integration: Understand how silent data bugs impact Reverse ETL Destinations
Metaplane helps Census customers proactively understand when data issues arise.
2024 Predictions for AI, Cloud Data, and Composability with Scott Brinker, Darrell Alfonso, Boris Jabes, and Phil Gamache
2024 Predictions for AI, Cloud Data, and Composability with Scott Brinker, Darrell Alfonso, Boris Jabes, and Phil Gamache
Activate Your Audiences Faster with One-Click Audiences
Marketers can instantly create and activate audiences across channels with a single click within Census Audience Hub
Announcing Census Embedded: Seamlessly embed Reverse ETL in your platform or product
Census Embedded Reverse ETL enables developers to offer the most powerful and reliable data integration capabilities within their customer-facing applications easily and securely.
Supercharging Braze Campaigns and Optimizing API Costs with Census
Census maximizes the value of Braze by optimizing API costs, activating real-time journeys, and ensuring data security.
Leveraging Census to accelerate Braze projects, in partnership with Massive Rocket
3x faster time-to-value & better business outcomes with Massive Rocket, a top global Braze consultancy.
Announcing Live Syncs: Bringing Real-Time to the Data Warehouse
Census combines high-speed events with high-quality warehouse data to trigger personalized engagement within seconds. The real-time Composable CDP is finally here.