Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
6 December 2024
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
12 November 2024
(Pt 2) Right message: Personalizing emails with product usage data in HubSpot
24 August 2023
Data teams can drive revenue by helping marketing teams create sophisticated HubSpot email personalization with product usage data.
(Pt 1) Right person: Targeting active trial users with product data in HubSpot
23 August 2023
Want to demonstrate you can drive revenue as a data team? Help your marketing team target active trial users in their Hubspot campaigns.
Automate Data Activation Flows with Census Fivetran Sync Triggers
22 August 2023
Empower more real-time use cases with the data warehouse by triggering Census syncs with Fivetran! Our 150+ mutual customers can sync fresh data to 200+ business tools faster than ever.
How ClickUp cut CAC by 50% with first-party data | Census
22 August 2023
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.
3 reasons marketers need to care about first-party data | Census
21 August 2023
The future of marketing is first-party data & promises to deliver better customer experiences, more precise targeting & better campaign ROI.
Introducing Census on Databricks Partner Connect | Census
15 August 2023
Discover how Census on Databricks Partner Connect streamlines activation use cases on the data lakehouse and can drive revenue for your business.
7 ways to hone your body (and mind) at HubSpot INBOUND 2023 | Census
11 August 2023
Get fit and energize your mind at HubSpot INBOUND 2023 in Boston. Discover 7 ways to hone your body and explore the city's athletic culture.
8 Must Eat & Drink Spots Near HubSpot INBOUND 2023 | Census
8 August 2023
Discover the best spots to eat and drink near HubSpot's INBOUND 2023. From seafood to Italian classics, find your new favorites in Boston's Seaport District.
The Modern Data Stack for Retail and E-commerce | Census
3 August 2023
Discover how the Modern Data Stack and Hiflylabs empowers retailers to conquer data challenge and boost operational efficiency.
Don’t Let Your CDP's Data Model Be Your Downfall | Census
29 June 2023
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.