Featured Posts

Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Katy Yuan
6 December 2024
Build a churn prevention campaign for Braze using AI
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
Ellen Perfect
4 December 2024
AI for RevOps: How We Automated Fit Scoring in Salesforce
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Julie Beynon
12 November 2024
Tutorials
(Pt 2) Right message: Personalizing emails with product usage data in HubSpot
Jeff Sloan
24 August 2023
Data teams can drive revenue by helping marketing teams create sophisticated HubSpot email personalization with product usage data.
Tutorials
(Pt 1) Right person: Targeting active trial users with product data in HubSpot
Jeff Sloan
23 August 2023
Want to demonstrate you can drive revenue as a data team? Help your marketing team target active trial users in their Hubspot campaigns.
Product News
Automate Data Activation Flows with Census Fivetran Sync Triggers
John Bourous
22 August 2023
Empower more real-time use cases with the data warehouse by triggering Census syncs with Fivetran! Our 150+ mutual customers can sync fresh data to 200+ business tools faster than ever.
Best Practices
How ClickUp cut CAC by 50% with first-party data | Census
Jeff Sloan
22 August 2023
With the power of the cloud data warehouse and first-party data, ClickUp's data team cut customer acquisition costs in half.
Best Practices
3 reasons marketers need to care about first-party data | Census
Satya Gadepalli
21 August 2023
The future of marketing is first-party data & promises to deliver better customer experiences, more precise targeting & better campaign ROI.
Product News
Introducing Census on Databricks Partner Connect | Census
John Bourous
15 August 2023
Discover how Census on Databricks Partner Connect streamlines activation use cases on the data lakehouse and can drive revenue for your business.
7 ways to hone your body (and mind) at HubSpot INBOUND 2023 | Census
Satya Gadepalli
11 August 2023
Get fit and energize your mind at HubSpot INBOUND 2023 in Boston. Discover 7 ways to hone your body and explore the city's athletic culture.
Events
8 Must Eat & Drink Spots Near HubSpot INBOUND 2023 | Census
Satya Gadepalli
8 August 2023
Discover the best spots to eat and drink near HubSpot's INBOUND 2023. From seafood to Italian classics, find your new favorites in Boston's Seaport District.
Best Practices
The Modern Data Stack for Retail and E-commerce | Census
John Bourous
3 August 2023
Discover how the Modern Data Stack and Hiflylabs empowers retailers to conquer data challenge and boost operational efficiency.
Best Practices
Don’t Let Your CDP's Data Model Be Your Downfall | Census
Nicole Mitich
29 June 2023
Is there a more efficient way to leverage the power of CDPs without falling into the repetitive cycle of data modeling? You betcha. In this blog, we're laying it all out on the table.