Featured Posts

Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Understanding Gemini: Costs and Performance vs GPT and Claude
Understanding Gemini: Costs and Performance vs GPT and Claude
See how Gemini's flash and pro models measure up against GPT and Claude, and understand which ones to use for which tasks.
Ellen Perfect
5 February 2025
GPT vs Claude: What's The Best AI Model?
GPT vs Claude: What's The Best AI Model?
Which models are the most performant and cost effective? Which win at what use cases?
Ellen Perfect
27 January 2025
Best Practices
(Pt 3) Right time: Triggering time-sensitive emails with event data in HubSpot
Jeff Sloan
26 September 2023
Increase revenue by sending HubSpot emails at a relevant time using data in your data warehouse.
Product News
Announcing: Partner-Built Destinations
Sharrifah Lorenz
21 September 2023
Census provides turnkey data warehouse integrations for SaaS applications
Product News
The most powerful Warehouse-Native Audience Builder just got better
Katy Yuan
20 September 2023
Census Audience Hub sets the standard for how data & marketing teams collaborate with a single source of truth
Product News
Census is a Leader in Snowflake’s 2023 Modern Marketing Data Stack Report
Katy Yuan
14 September 2023
Census is named a Leader in Customer Data Activation for our ability to enable joint customers to drive hyper-personalized marketing at scale with first-party data activation on top of Snowflake’s Data Cloud.
Best Practices
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
Katy Yuan
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report
Customer Stories
How Ragnarok Deployed a Personalized Loyalty Program for Upside with Census + Iterable
Tyler Mucci
13 September 2023
Financial platform Upside deployed a personalized loyalty program that improved CTR by 96%, with the help of solutions partner Ragnarok and martech platforms Census and Iterable.
Product News
Enabling real time syncs with Materialize
Sharrifah Lorenz
12 September 2023
Our newest integration with Materialize helps Census users run queries faster and activate customer data continuously in every business tool.
Product News
Activate your Sigma workbooks in every business tool with Census
Katy Yuan
11 September 2023
Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.
Best Practices
How Pleo Achieved Customer 360 Utopia with HubSpot and Census
Niko Artadi
1 September 2023
Fintech platform Pleo shares how they use HubSpot and Census to create a Customer 360 view to send personalized and compliant marketing communications
Product News
Census Achieves Google Cloud Ready - Cloud SQL Designation
John Bourous
29 August 2023
Census has met a core set of functional and interoperability requirements with its Google Cloud Ready - Cloud SQL designation.