Featured Posts

Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
CSV Datasets and fighting rogue data
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Arjit Jaiswal
3 April 2025
Product News
The First Real-Time Composable CDP with Materialize and Census Live Syncs
Will Voutier
25 January 2024
Together, Materialize and Census empower every business team to activate their real-time data faster and easier than ever before.
Product News
Monitor and optimize Match Rates across all your ad platforms in Census Audience Hub
Nick Carchedi
19 January 2024
View matched audience size and match rate for every ad platform all in one place, to understand if ads are successfully reaching your target audiences
Product News
Announcing General Availability of Real-Time Reverse ETL, with Confluent Cloud and Apache Kafka® as sources
Will Voutier
17 January 2024
Live Syncs activate from real-time streaming data sources with sub-second latency to unlock new high-speed use cases
Engineering
Architecting Multi-tenant Data Integrations with Census Embedded
Sean Lynch
12 January 2024
Maintaining data isolation is critical in building multi-tenant applications. Use Census Embedded and your Data Warehouse to build multi-tenant integrations.
Product News
Warehouse-Managed Audiences: Enabling data teams to manage audiences programmatically from the warehouse
Nick Carchedi
12 January 2024
Enterprise data teams can define audiences in version-controlled SQL, then import them into Census Audience Hub
Product News
Announcing our Metaplane Integration: Understand how silent data bugs impact Reverse ETL Destinations
Katy Yuan
4 January 2024
Metaplane helps Census customers proactively understand when data issues arise.
2024 Predictions for AI, Cloud Data, and Composability with Scott Brinker, Darrell Alfonso, Boris Jabes, and Phil Gamache
Satya Gadepalli
21 December 2023
2024 Predictions for AI, Cloud Data, and Composability with Scott Brinker, Darrell Alfonso, Boris Jabes, and Phil Gamache
Product News
Activate Your Audiences Faster with One-Click Audiences
Nick Carchedi
18 December 2023
Marketers can instantly create and activate audiences across channels with a single click within Census Audience Hub
Product News
Announcing Census Embedded: Seamlessly embed Reverse ETL in your platform or product
Will Voutier
15 November 2023
Census Embedded Reverse ETL enables developers to offer the most powerful and reliable data integration capabilities within their customer-facing applications easily and securely.
Best Practices
Supercharging Braze Campaigns and Optimizing API Costs with Census
Katy Yuan
8 November 2023
Census maximizes the value of Braze by optimizing API costs, activating real-time journeys, and ensuring data security.