Featured Posts

Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
Ellen Perfect
12 March 2025
Why we chose Iceberg as the foundation for Census Store
Why we chose Iceberg as the foundation for Census Store
Why Iceberg makes object storage work, and how we're making Census more efficient with Census store
Ellen Perfect
11 March 2025
Two Ways to Enrich Directly in the Warehouse
Two Ways to Enrich Directly in the Warehouse
Copy our SQL to enrich data directly in your warehouse, or try it via our HTTP enrichment protocol.
Ellen Perfect
21 February 2025
Product News
Census is a Leader in Snowflake’s 2023 Modern Marketing Data Stack Report
Katy Yuan
14 September 2023
Census is named a Leader in Customer Data Activation for our ability to enable joint customers to drive hyper-personalized marketing at scale with first-party data activation on top of Snowflake’s Data Cloud.
Best Practices
22 Best Composable Marketing Tools: 2023 Modern Marketing Stack
Katy Yuan
14 September 2023
How to build your Composable Marketing Stack with companies identified in Snowflake's 2023 Modern Marketing Data Stack report
Customer Stories
How Ragnarok Deployed a Personalized Loyalty Program for Upside with Census + Iterable
Tyler Mucci
13 September 2023
Financial platform Upside deployed a personalized loyalty program that improved CTR by 96%, with the help of solutions partner Ragnarok and martech platforms Census and Iterable.
Product News
Enabling real time syncs with Materialize
Sharrifah Lorenz
12 September 2023
Our newest integration with Materialize helps Census users run queries faster and activate customer data continuously in every business tool.
Product News
Activate your Sigma workbooks in every business tool with Census
Katy Yuan
11 September 2023
Our new Census + Sigma integration enables every marketing, ops, and data team to analyze data, activate insights, and make data-driven decisions with first-party data from the warehouse.
Best Practices
How Pleo Achieved Customer 360 Utopia with HubSpot and Census
Niko Artadi
1 September 2023
Fintech platform Pleo shares how they use HubSpot and Census to create a Customer 360 view to send personalized and compliant marketing communications
Product News
Census Achieves Google Cloud Ready - Cloud SQL Designation
John Bourous
29 August 2023
Census has met a core set of functional and interoperability requirements with its Google Cloud Ready - Cloud SQL designation.
Tutorials
(Pt 2) Right message: Personalizing emails with product usage data in HubSpot
Jeff Sloan
24 August 2023
Data teams can drive revenue by helping marketing teams create sophisticated HubSpot email personalization with product usage data.
Tutorials
(Pt 1) Right person: Targeting active trial users with product data in HubSpot
Jeff Sloan
23 August 2023
Want to demonstrate you can drive revenue as a data team? Help your marketing team target active trial users in their Hubspot campaigns.
Product News
Automate Data Activation Flows with Census Fivetran Sync Triggers
John Bourous
22 August 2023
Empower more real-time use cases with the data warehouse by triggering Census syncs with Fivetran! Our 150+ mutual customers can sync fresh data to 200+ business tools faster than ever.