In today’s fast-paced digital world, customers expect every interaction to feel personal, timely, and relevant. That’s where Census comes in. By connecting your data warehouse directly to Intercom, Census enables you to enrich customer profiles, automate data-driven messaging, and unlock new levels of AI-powered personalization. With the introduction of GPT Columns, Census further empowers Intercom users to leverage large language models (LLMs) for actionable insights, making every interaction smarter and more impactful.
The best customer service possible, with Census
Pairing Census with Intercom enables businesses to unlock powerful capabilities by enriching user and company profiles with data from your warehouse to transform workflows across onboarding, customer engagement, agent efficiency, and decision-making—enhancing both customer satisfaction and business outcomes.
Below are some sample prompts you can use with Census GPT columns to get started today!
Empowering Fin AI Agent with Contextual Data
Equip the Fin AI Agent knowledge base with detailed user profiles and interaction histories synced via Census to deliver precise, contextually relevant responses. GPT Columns also add real-time intelligence, summarizing recent interactions and generating personalized recommendations to reduce resolution times and improve customer satisfaction.
Example Prompt:
“Rank the customer’s product usage on a scale of 1 to 3 with 1 meaning they have been in the product zero times in the past month, 2 meaning they have been in the product 1 - 3 times in the past month, and 3 meaning they have been in the product 3+ times in the past month. For customers ranked 1 or 2, suggest additional features to try on the platform.”
Want more ideas for applying AI to your product usage data? Check out how our Head of Data built a usage summary that recommends next steps to our sales reps in the video below:
Enhancing Fin AI Copilot with Intelligent Summaries
Elevate your agents with Intercom’s Fin AI Copilot by providing it with real-time, synthesized insights from your data warehouse. Census enables you to go beyond static data by integrating dynamic customer profiles that include behavior trends, engagement metrics, and predicted needs. With GPT Columns, you can deliver smart summaries and recommendations directly to Fin AI Copilot, ensuring your agents handle complex queries with precision and personalization.
Example Prompt:
“Generate a concise summary of this customer’s most common support requests, feature usage patterns, and satisfaction trends for Fin AI Copilot to reference. Use the customer’s purchase history, preferences, and past interactions to assign a positive / neutral / negative sentiment for the agent.”
Want to do even more with your personalization? Here's a walkthrough of the AI-based page categorization engine we built to tell our team what customers care about most.
Smarter Product Tours with Automated Segmentation
Enhance Intercom’s Product Tours by syncing enriched customer profiles with key insights like industry classification, size, or behavioral trends. With Census, you can create tailored onboarding experiences that guide users through Product Tours specific to their unique goals and needs, ensuring a seamless introduction to your platform. For example, executives will prefer to focus on features related to reporting and analytics while ICs will spend more time in the product itself.
Example Prompt:
“Segment the user by title. For C-suite, VPs and Directors, indicate “Executive” and for anyone else, indicate “IC.” Based on the title of the user, make a suggestion for which features the product tour should highlight. For Executive, start the tour on the Reporting tab. For IC, start the tour on the Home tab.”
The Bottom Line
Census transforms Intercom into a customer service powerhouse. By combining your data warehouse with features like GPT Columns, you can unlock the full potential of your customer data, creating AI-driven, data-informed experiences that scale.
Curious how companies are already using Census with Intercom? Companies like Bold Penguin have already seen the transformative impact of Census, enriching customer data to improve onboarding, support, and engagement within Intercom.
Ready to get started? Visit getcensus.com to learn more and elevate your Intercom workflows today.