Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Supercharge Salesforce with Census AI Columns: AI-Driven Insights for Fit Scoring and Product Usage
Learn how to automate fit scoring and product usage analysis in Salesforce using AI
Data Point Costs and API Limits in Braze: How Census Can Help
Braze's unpredictable pricing can lead to scalability challenges. Census helps optimize your Data Point and API costs.
5 Expensive Mistakes I Made Building with AI (And How I Fixed Them)
Here's what I learned while implementing AI-powered data enrichment for our use cases like account fit scoring and upsell analysis
The Ops Leader's Guide to Operationalizing AI
The tools we love, the prompts we use, and the rollout process that works.
How the Data Warehouse helps you meet GDPR Compliance
Data warehouse features like access controls, encryption, and data masking ensure GDPR compliance when paired with a secure data activation platform
Welcome aboard – How can you accelerate SaaS onboarding?
Providing seamless integrations to your customers' existing tech stack is one of the best ways to get customers onboarded quickly and see the value of your platform.
Census: Pioneering the Future of Martech
Key market research from Gartner shows that cloud data warehouses are set to disrupt the traditional martech stack
Keeping Data Private with the Composable CDP
Composing a CDP on your data warehouse benefits from richer privacy, security, and governance controls
How Retail Brands Should Implement Real-Time Data Platforms To Drive Revenue
Retail brands need to embrace a new era of customer data technology to drive the most personalized and timely engagement