Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
Data mishaps to watch for in operational analytics | Census
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
Batch vs. event-driven operational analytics | Census
Stuck between batch and event-driven systems? Need some help deciding which is best for your use case? Here's a guide to make it easier.
A starter guide to reverse ETL with Census | Census
New to Census and reverse ETL? Don't go it alone, check out this guide to make the most of your onboarding experience.
Improve Facebook Ads ROI with the Conversions API | Census
Want to get more out of your Facebook Ads budget? Check out this deep dive into the Facebook Ads Conversion API & how it can improve your ROI.
Want the best reverse ETL tool? Top 4 considerations | Census
In the final part of our evaluating reverse ETL vendors series, we dive into 4 (more) key considerations for finding the best reverse ETL tool.
Answer these 5 questions before submitting data requests | Census
Here are five important questions data owners can ask themselves to make data discovery go smoother (and faster) for data teams.
Two lessons in implementing DIY & OOTB reverse ETL tools | Census
Set yourself up for success w/ reverse ETL tools & check out these lessons in implementing both DIY & pre-built options.
Guide to fraud prediction models | Census
In this primer on fraud prediction models, we'll look at the different types, features, and evaluation methods you can use for your use case.
Data-driven lead scoring for marketing analysts | Census
Lead scoring can help you identify your most promising customers, and nurture the rest on their customer journey. Read this guide to learn how.
Start small to build the modern data stack | Census
You don't need to build the entire modern data stack to get more out of your data. You make progress on your data journey with the smallest step.