Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
What is Operational Analytics? Here's a breakdown. | Census
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What is Reverse ETL? Here's everything you need to know in 2024
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
Data mishaps to watch for in operational analytics | Census
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
Batch vs. event-driven operational analytics | Census
Stuck between batch and event-driven systems? Need some help deciding which is best for your use case? Here's a guide to make it easier.
A starter guide to reverse ETL with Census | Census
New to Census and reverse ETL? Don't go it alone, check out this guide to make the most of your onboarding experience.
Improve Facebook Ads ROI with the Conversions API | Census
Want to get more out of your Facebook Ads budget? Check out this deep dive into the Facebook Ads Conversion API & how it can improve your ROI.
Want the best reverse ETL tool? Top 4 considerations | Census
In the final part of our evaluating reverse ETL vendors series, we dive into 4 (more) key considerations for finding the best reverse ETL tool.
Answer these 5 questions before submitting data requests | Census
Here are five important questions data owners can ask themselves to make data discovery go smoother (and faster) for data teams.
Two lessons in implementing DIY & OOTB reverse ETL tools | Census
Set yourself up for success w/ reverse ETL tools & check out these lessons in implementing both DIY & pre-built options.