Featured Posts
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Introducing Census SaaS Datasets: Connect, Transform, and Activate Your SaaS Data
Get quality data faster by connecting any SaaS app to your modeling and enrichment tools
The importance of community in a great data career | Census
Community is key to a successful data career. Find out why from Jessica Cherny, co-founder of Data Angels and senior data analyst at Ironclad.
Data-driven isn't enough. You need the right data. | Census
Data-driven operations is a hot topic, but it isn't enough. You need to use data you can trust and that aligns with your goals.
The secret to collaborating in the modern data stack world | Census
In this modern data era, stakeholders and data professionals are collaborating more frequently than ever, but the best way to do so is still largely undetermined (or at least, underutilized). To streamline communications between the groups, there are three important questions that both stakeholders and data professionals need to answer.
What is Operational Analytics? Here's a breakdown. | Census
Whatever your team, you know the importance of keeping your data fresh and accurate. But rather than empowering teams, that notion often forced their hands to choose between trusting their data and being able to take quick action on it. Enter: Operational Analytics. It solves this pain point to drive action w/ real-time data to all the tools you need.
Data as a Product: How to Turn Your Data into a Valuable Asset | Census
What is "data as a product?" Well, folks have a lot of ideas, and we want you to draw your own conclusions from the spicy takes. Here, we've rounded up the most common definitions to help you get up to speed.
What is Reverse ETL? Here's everything you need to know in 2024
Reverse ETL tools help you move data into systems that actually get used - like your CRM or advertising platform - to drive smarter and faster action.
Data mishaps to watch for in operational analytics | Census
With all the cutting-edge outcomes operational analytics enables, there are some stumbling blocks to look out for. Get the breakdown here.
Batch vs. event-driven operational analytics | Census
Stuck between batch and event-driven systems? Need some help deciding which is best for your use case? Here's a guide to make it easier.
A starter guide to reverse ETL with Census | Census
New to Census and reverse ETL? Don't go it alone, check out this guide to make the most of your onboarding experience.
Improve Facebook Ads ROI with the Conversions API | Census
Want to get more out of your Facebook Ads budget? Check out this deep dive into the Facebook Ads Conversion API & how it can improve your ROI.