Featured Posts
Census is a Leader in Snowflake’s 2025 Modern Marketing Data Stack Report
Census is a top partner chosen by Snowflake's 9,800 customers for data-driven marketing and real-time personalization
Introducing Sync Tracking: Enhanced Data Observability and Debugging
Sync Tracking is a powerful new feature in the Observability Toolkit that provides row-level visibility into every record synced in the last 14 days
Announcing Observability Lake: Extend Your Sync Data Retention and Gain Deeper Insights
Observability Lake allows you to use your own cloud storage to retain data, providing extensive historical records and complete visibility into all sync data
The modern data stack = your business nervous system | Census
We often talk about the warehouse as the brain of your business, but it takes a full nervous system of tooling to make the modern data stack possible. Check out the unique role each tool plays in turning your data into action.
How Data Orchestration Unleashes the Full Power of Your Data
Is your team using the freshest data possible? Master the art of data orchestration to streamline, automate and empower your data pipelines.
Data trends to be aware of
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Introduction to Marketing Attribution Modeling (with Examples) | Census
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
The ideal analytics stack for founders | Census
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
What is OA? | Census
There's a better way to understand your data. Operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
How to get C-level buy-in on your data team | Census
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.
Why dbt is disrupting ETL & ELT | Census
Have you started using dbt? If not, here's the TLDR: It's a new tool that is 100x better than your existing ELT process. Learn how it makes ELT better and how easy it is to get started
Turning event data into actionable data | Census
Sure, you may have been tracking event data for some time now, but what should you do with that data besides creating pretty timelines and some basic automation? It's time to transform that data and put it to work
Why you should choose Snowflake over Redshift | Census
In the market to buy a Cloud warehouse? Look no further than Snowflake. Of course, there are other options, but here's the secret: Snowflake is currently the best. Here's why.