Featured Posts
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
CSV Datasets and fighting rogue data
Census CSV Datasets give scattered business data a home. Upload, transform, and activate spreadsheet information without coding or engineering resources.
Want the best reverse ETL tool? Top 4 considerations | Census
In the final part of our evaluating reverse ETL vendors series, we dive into 4 (more) key considerations for finding the best reverse ETL tool.
Answer these 5 questions before submitting data requests | Census
Here are five important questions data owners can ask themselves to make data discovery go smoother (and faster) for data teams.
Two lessons in implementing DIY & OOTB reverse ETL tools | Census
Set yourself up for success w/ reverse ETL tools & check out these lessons in implementing both DIY & pre-built options.
Guide to fraud prediction models | Census
In this primer on fraud prediction models, we'll look at the different types, features, and evaluation methods you can use for your use case.
Data-driven lead scoring for marketing analysts | Census
Lead scoring can help you identify your most promising customers, and nurture the rest on their customer journey. Read this guide to learn how.
Start small to build the modern data stack | Census
You don't need to build the entire modern data stack to get more out of your data. You make progress on your data journey with the smallest step.
The modern data stack = your business nervous system | Census
We often talk about the warehouse as the brain of your business, but it takes a full nervous system of tooling to make the modern data stack possible. Check out the unique role each tool plays in turning your data into action.
How Data Orchestration Unleashes the Full Power of Your Data
Is your team using the freshest data possible? Master the art of data orchestration to streamline, automate and empower your data pipelines.
Data trends to be aware of
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Introduction to Marketing Attribution Modeling (with Examples) | Census
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.