Featured Posts
Unlock Hidden Revenue with AI-Powered Upsell Scoring and Census AI Columns
How to use AI to identify premium customer characteristics and create Upsell Scores for all customers, then sync high potential individuals to marketing channels
Build a churn prevention campaign for Braze using AI
Learn how to build a churn prevention campaign in Braze powered by AI
AI for RevOps: How We Automated Fit Scoring in Salesforce
Learn how to build an automated ICP analysis and account scoring system in an afternoon using Census AI Columns, transforming weeks of work into actionable sales insights.
Guide to fraud prediction models | Census
In this primer on fraud prediction models, we'll look at the different types, features, and evaluation methods you can use for your use case.
Data-driven lead scoring for marketing analysts | Census
Lead scoring can help you identify your most promising customers, and nurture the rest on their customer journey. Read this guide to learn how.
Start small to build the modern data stack | Census
You don't need to build the entire modern data stack to get more out of your data. You make progress on your data journey with the smallest step.
The modern data stack = your business nervous system | Census
We often talk about the warehouse as the brain of your business, but it takes a full nervous system of tooling to make the modern data stack possible. Check out the unique role each tool plays in turning your data into action.
How Data Orchestration Unleashes the Full Power of Your Data
Is your team using the freshest data possible? Master the art of data orchestration to streamline, automate and empower your data pipelines.
Data trends to be aware of
We’ve identified a few trends in the world of data and tried to draw out some useful takeaways from 2020. Of course, take these trends with a grain of salt. After all, trends are always changing.
Introduction to Marketing Attribution Modeling (with Examples) | Census
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
The ideal analytics stack for founders | Census
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
What is OA? | Census
There's a better way to understand your data. Operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
How to get C-level buy-in on your data team | Census
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.